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She launched her wellness company Wylde Moon last year.
And Holly Willoughby looked radiant and typically chic as she shared a behind-the-scenes look at a recent shoot for candles for the brand on Tuesday.
The presenter, 41, showed off her sense of style in a beige suit as she got ready to film the new content and take part in the photoshoot.
Stunning: Holly Willoughby looked radiant and typically chic as she shared a behind-the-scenes look at a recent shoot for her wellness website Wylde Moon on Tuesday
Another look saw her wear a cosy white jumper with the smart chino trousers as someone from her team perfected her hair.Â
She wore her blonde tresses in loose waves over her shoulders and opted for a dewy. glowing makeup look to show off her pretty features.
The short clip saw her posing for stunning shots as she posed on a sofa and on a table as a cute pooch walked around the set.Â
Getting ready: Another look saw her wear a cosy white jumper with the smart chino trousers as someone from her team perfected her hair
Finishing touches: The presenter, 41, showed off her sense of style in a beige suit as she got ready to film the new content and take part in the photoshoot
Promoting the wax melts, she wrote in the caption: ‘And… what does @wyldemoon’s (borrowed from) The Past smell like… THIS… #ad #ownbrand.’
It comes after earlier this month Holly celebrated the one year anniversary of her lifestyle brand and website Wylde Moon – taking to the site to reflect on the first 365 days.
Admitting ‘I didn’t want to make a mistake’, the This Morning presenter explained that it was a year of personal growth as she grappled with taking responsibility for the business and making decisions.
Beauty: She wore her blonde tresses in loose waves over her shoulders and opted for a dewy. glowing makeup look to show off her pretty features
The celebration came as the TV personality moved on from a troubled few weeks, after sparking backlash from her recent ‘queuegate’ controversy, which saw her and This Morning co-host Phillip Schofield accused of skipping the queue to see the Queen lying in state.
Holly describes Wylde Moon as an ‘ever-evolving journey of self discovery’, with recipes, articles and astrology pieces available to read and a boutique selling products such as perfumes, wax melts and jewelry.Â
Reflecting on the past year in a post to the site, the presenter explained that taking responsibility for the business side was a challenge,
Shoot:Â The short clip saw her posing for stunning shots as she posed on a sofa and on a table as a cute pooch walked around the set
She wrote: ‘This is all very new to me and one of the hardest things was realising that the buck stops with me! It’s not like you can say, ‘oh, I’ll ask them and if they sign it off we’re good to go.’Â Every decision is on my shoulders and to begin with that was scary because I didn’t want to make a mistake.Â
‘What I love is that it forces you to trust your instincts and really listen to that gut feeling of what’s right. All my decisions are based on ‘do I believe in this?’, ‘is this a true representation of myself?’, ‘is this something I feel will benefit others?”
‘When I do that, suddenly there’s more clarity so it’s less scary, and the more you do it, the more you rely on yourself and the more confident you become.’
Advert: Promoting the wax melts, she wrote in the caption: ‘And… what does @wyldemoon’s (borrowed from) The Past smell like… THIS… #ad #ownbrand’
Detailing her journey of growth within the year of beginning the brand, she added: ‘This has been such an opportunity to learn and grow’.Â
While adding:Â I didn’t want Wylde Moon to get to the point where I was having to rely on other people to keep it going. It’s about being realistic of how much I’m capable of.’
Holly appears to be moving on from her recent ‘queuegate’ controversy, which saw her and This Morning co-host Phillip accused of skipping the queue to see the Queen lying in state.
Progress:Â It comes after earlier this month Holly celebrated the one year anniversary of her lifestyle brand and website Wylde Moon – taking to the site to reflect on the first 365 days
The weeks-long fallout over the incident – which has spawned hundreds of jokes online at their expense – has sparked rival briefing wars, with the presenters’ relationship now said to be under strain.
Holly is also believed to be unhappy that ITV did not step in sooner to back her, and there has been speculation – since denied – that she may leave the show. Â
After being seen on the official camera feed inside the venue, the pair said they were there to make a segment for This Morning’s show which would air four days later.
No TV crews other than the official feed were allowed inside.
Holly and Phil have not commented on the matter since issuing a statement in which they insisted they ‘did not skip the queue’.Â
Despite the fact that calls for Holly and Phil to be sacked could land Alison and Dermot the role as full-time hosts, sources say they have remained loyal.Â
Phil and Holly are reportedly paid as much as £600,000 for presenting the daytime show from Mondays to Thursdays, with Alison and Dermot filling in for Friday’s show.Â
This Morning insiders believe they are now ‘through the worst of the crisis’ but ITV bosses are still taking steps to make sure Phil and Holly get any support they need.
Growing:Â Admitting ‘I didn’t want to make a mistake’, the This Morning presenter explained that it was a year of personal growth as she grappled with taking responsibility for the business and making decisions
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