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Chanel West Coast talks exclusively with Dailymail.com on her new collection of on-brand bathing suits dubbed Coasty Swim.
‘I’ve worn so many high fashion outfits on the show, in my music videos and on the red carpet, but noticed I would get the most comments on my bikinis,’ said the soon-to-be mom and star of ‘Ridiculousness.’
‘Clearly I have great taste in bikinis,’ she joked.
‘I’ve worn so many high fashion outfits on the show, in my music videos and on the red carpet, but noticed I would get the most comments on my bikinis,’ said star of ‘Ridiculousness’ Chanel West Coast
Coasty Swim is very on brand for Chanel, whose world renowned stage name originated as her Myspace URL.
‘I made my name Chanel West Coast, I grew up on the west coast always going to the beach or pool and I love water activities, she said.
‘I’ve actually worn a ton of one-piece bathing suits and bikini tops on Ridiculousness as part of my outfit. This line is part of my name and brand.’
‘I made my name Chanel West Coast, I grew up on the west coast always going to the beach or pool and I love water activities, this line is part of my name and brand,’ she said
The line launched with a capsule collection that includes 3 bikini styles (1 reversible) and a skirt, featuring adorable accents like ruffles and distinctive beading
Coasty launched with a capsule collection that includes 3 bikini styles and a skirt, featuring adorable accents like ruffles and distinctive beading.
The eco-friendly offerings are made with recycled materials and manufactured by women for women.
Chanel describes the line as ‘fun, colorful and body-positive.’
‘I wanted cute, sexy styles that are also flattering on the average body type,’ she said.
‘I wanted cute, sexy styles that are also flattering on the average body type,’ she said
With extensive research Chanel was able to determine which styles are flattering on all shapes and which silhouettes are most commonly purchased.
‘This has been a passion project that I’ve spent years working on to get right,’ she revealed.
‘Once I had more time on my hands during the pandemic and then being pregnant, I’ve been able to hone in on it.’
Coasty launched with a capsule collection that includes 3 bikini styles and a skirt, featuring adorable accents like ruffles and distinctive beading
Items are sold separately and currently available on pre-order
The petite star has been organically modelling swimwear on her social channels for years but hopes to soon be promoting her own brand while on vacation, making money and enjoying life in the process.
Her baby and model boyfriend, Dom Fenison, are a part of that dream, as she plans to expand the brand’s range of items to children and men.
One of the most popular styles is the reversible bikini which is a classic string halter bikini top and string bikini bottoms that tie at each side of the hip
This functional style is perfectly reversible in lemon yellow and baby blue
And this is just the beginning for the brand that officially launches Dec 1.
Up next is an assortment of rafts featuring the same colors and patterns as the suits, and a larger range of sizes – Coasty Swim currently comes in XS-XL.
‘I want people to see these bikinis and think I want to go on vacation and I want to have a fun time.’
On Thursday October 20, Chanel released the ‘Versace Diaries,’ a 2-part collaboration work of songs, ‘Versace Mami’ and ‘Versace Robe’ with artists Minus Gravity aka Apollo Liberace’s, Justin Love, DJ Kittie, Yowda and Juss Swoop
‘It was so much fun to make the songs and videos, everybody was dripping in Versace’
In addition to dropping a swimwear line, on October 20th, Chanel released the ‘Versace Diaries,’ a 2-part collaboration work of songs, ‘Versace Mami‘ and ‘Versace Robe‘ with artists Minus Gravity aka Apollo Liberace’s, Justin Love, DJ Kittie, Yowda and Juss Swoop.
‘They naturally came together from all of us being friends and making music and vibing in the studio,’ said Chanel.
‘It was so much fun to make the songs and videos, everybody was dripping in Versace.’
‘They naturally came together from all of us being friends and making music and vibing in the studio,’ said Chanel
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