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The Princess of Wales looked effortlessly elegant in a bespoke Alexander McQueen emerald coat as she launched her Shaping Us campaign in Leeds this morning.

The royal, 41, opted for a pair of £1,280 brown knee high boots by Gianvito Rossi and a cream dress as she visited Leeds Kirkgate Market to discuss the importance of the early childhood years – which is the subject of her new campaign film.

As she toured the market, the mother-of-three politely ignored a wolf whistle from a member of the public as she waved to crowds of adoring royal fans who had waited to catch a glimpse of her. 

Keeping her jewellery minimal with some £74 gold earrings by Shyla London, Kate opted for a bouncy blow-dry and finished off her outfit with a matching green suede £435 handbag from Manu Atelier.

The Princess of Wales visited Leeds this morning to mark the official launch of her Shaping Us campaign, which focuses on the early childhood years

The Princess of Wales visited Leeds this morning to mark the official launch of her Shaping Us campaign, which focuses on the early childhood years

The project, which is launching today, is a long-term project of the Princess’s, beginning with how a child develops and the importance of the formative years. 

During her visit, the mother-of-three spoke with vendors who have worked at the market for over 30 years and members of the public about their reflections on the film, which made its big screen debut at a BAFTA event last night. 

The Shaping Us short film highlights how babies and children develop in response to their earliest experiences. The 90-second claymation film depicts how the development of a young girl from the age of zero to five is shaped by interactions and her environment, and will be shown in cinemas from Friday. 

The Princess chose to visit Leeds today as part of the city’s ongoing ambition to become the best place in the UK for young people and children to grow up in.

The Princess of Wales was all smiles as she spoke with staff at Kirkgate Market. She paired her cream dress with an emerald green Alexander McQueen coat and gold hoop earrings

The Princess of Wales was all smiles as she spoke with staff at Kirkgate Market. She paired her cream dress with an emerald green Alexander McQueen coat and gold hoop earrings

The Princess of Wales

The Princess of Wales

The Princess of Wales laughed as she waved to royal fans during her tour of the Leeds Kirkgate Market 

The Princess of Wales pictured touring the iconic market in Leeds this morning. She wore a longline green coat, dark brown suede boots and a cream dress

The Princess of Wales pictured touring the iconic market in Leeds this morning. She wore a longline green coat, dark brown suede boots and a cream dress

The Princess of Wales styled her hair in a bouncy blow-dry and opted for a brown smokey eye for this afternoon's engagement

The Princess of Wales styled her hair in a bouncy blow-dry and opted for a brown smokey eye for this afternoon’s engagement

The Princess of Wales speak with vendors who have worked at the market for over 30 years and members of the public about their reflections on the film

The Princess of Wales speak with vendors who have worked at the market for over 30 years and members of the public about their reflections on the film

The Princess of Wales pictured waving to a young royal fan ahead of the launch of her new campaign, which focuses on the early childhood years

The Princess of Wales pictured waving to a young royal fan ahead of the launch of her new campaign, which focuses on the early childhood years

As she toured around the iconic market, the Princess politely ignored a wolf whistle from a royal fan

As she toured around the iconic market, the Princess politely ignored a wolf whistle from a royal fan

The Princess of Wales was all smiles as she spoke with members of the public who had waited to catch a glimpse of her this morning

The Princess of Wales was all smiles as she spoke with members of the public who had waited to catch a glimpse of her this morning

The royal mother-of-three spoke with a young royal fan and their mother as they toured the market in Leeds

The royal mother-of-three spoke with a young royal fan and their mother as they toured the market in Leeds

The mother-of-three opted for minimal jewellery and styled her hair in a bouncy blow-dry for today's engagements marking the launch of her new campaign

The mother-of-three opted for minimal jewellery and styled her hair in a bouncy blow-dry for today’s engagements marking the launch of her new campaign

The Princess of Wales pictured arriving at Kirkgate Market in Leeds this morning. She politely ignored a wolf whistle from an adoring royal fan

The Princess of Wales pictured arriving at Kirkgate Market in Leeds this morning. She politely ignored a wolf whistle from an adoring royal fan

The Princess of Wales teamed her emerald coat with a pair of dark brown suede boots as she arrived at Kirkgate Market in Leeds this morning

The Princess of Wales teamed her emerald coat with a pair of dark brown suede boots as she arrived at Kirkgate Market in Leeds this morning

In 2012, the city launched Child Friendly Leeds with the belief that by investing in and supporting children, young people and their families, the whole city will see immediate and longer-term social and economic benefits. 

Leeds City Council, working with partners to deliver enrichment programmes to improve outcomes, has seen a safe reduction in the number of youngsters being taken into care, more teenagers going into education, employment and training, and better school attendance.

Leeds Kirkgate Market opened in 1857 and is home to hundreds of local independent businesses covering everything from fresh fruit and vegetables, butchers, and fishmongers, to a Community Library, cookery school and Volunteer Centre. 

During the BAFTA screening last night, the Princess of Wales described the Shaping  Us programme as her ‘life’s work’

The Princess of Wales was elegant in an emerald blazer today as she appeared in a new video to launch her new campaign to shine a spotlight on the crucial 'early years' of childhood

The Princess of Wales was elegant in an emerald blazer today as she appeared in a new video to launch her new campaign to shine a spotlight on the crucial ‘early years’ of childhood

The project, which is launching today, is a long-term project of the Princess's, beginning with how a child develops and the importance of the formative years

The project, which is launching today, is a long-term project of the Princess’s, beginning with how a child develops and the importance of the formative years

It will ‘explore in more depth the importance of a child’s social and emotional world’ and the significance of relationships, ‘surroundings and experiences’. 

Earlier today, the Princess appeared in a  new video which was shared on her official social media pages, donning a smart green blazer with a black scoop neck top underneath. 

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She said: ‘Our early childhood, the time from pregnancy to the age of five, fundamentally shapes the rest of our lives. 

Last night, Kate made a stylish splash in a red trouser suit as she launched the campaign in London, where she called it her 'life's work'

Last night, Kate made a stylish splash in a red trouser suit as she launched the campaign in London, where she called it her ‘life’s work’ 

Kate, who was accompanied by her husband, Prince William , looked effortlessly elegant in her Studio 54-inspired suit with flared trousers, vertiginous heels and chandelier -style earrings

Kate, who was accompanied by her husband, Prince William , looked effortlessly elegant in her Studio 54-inspired suit with flared trousers, vertiginous heels and chandelier -style earrings

‘But as a society we currently focus much more of our time and energy on later life.’

Kate explained she is now launching the Shaping Us campaign, adding: ‘To raise awareness of the life changing impact we can have, when we build a supportive, nurturing world around children and those who care for them.

‘By focusing our collective time, energy and resources on these most preventative years, we can make a huge difference to the physical and mental health and happiness of generations to come.

In the clip, the royal swept her hair into a bouncy blow dry style, tucking part of it behind her shoulder. 

Introducing the film last night at a BAFTA screening, the Princess said: ‘The campaign is fundamentally about shining a spotlight on the critical importance of early childhood and how it shapes the adults we become. 

‘During this time we lay the foundations and building blocks for life. And it is when we learn to understand ourselves, understand others and understand the world in which we live. 

‘This is why it is essential, to not only understand the unique importance of our earliest years, but to know what we can all do to help raise future generations of happy, healthy adults.’ 

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