Nyx Cosmetics: Thousands in shock after finding out they’ve been pronouncing beauty brand wrong

Beauty lovers all over the world are in shock after discovering they have been pronouncing the popular beauty brand Nyx Cosmetics wrong their entire lives.

The makeup brand – which was founded in 1999 and is named after the Greek goddess of the night – is pronounced Nix rather than N-Y-X or Nikes.

The company has now confirmed how to pronounce the moniker after years of confusion on Twitter.

Beauty lovers all over the world are in shock after discovering they have been pronouncing the popular beauty brand Nyx Cosmetics wrong their entire lives

The makeup brand – which was founded in 1999 and is named after the Greek goddess of the night – is pronounced Nix rather than N-Y-X or Nikes (products pictured)

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‘It’s pronounced NIX not N-Y-X or NIKES,’ Nyx Cosmetics wrote on Twitter, to the disbelief of hundreds of thousands.

This is how the Greek goddess’s name is also pronounced.

Many who saw the post had a mixed reaction to the news.

‘I’m sending this to my mum who says N-Y-X, I’ve been telling her for years,’ one commenter wrote.

‘Whoever is saying “nikes” needs a hug,’ another added.

A third wrote: ‘I know it’s Nix but I still say N-Y-X because I don’t know, maybe I’m a little nuts’.

Some have been pronouncing it wrong; others said they have been pronouncing it right ‘this whole time’ and couldn’t understand those who haven’t been

Others said they have been pronouncing it right ‘this whole time’ and couldn’t understand those who haven’t been. 

‘People are still that horribly unaware? To be honest, I only know the correct pronunciation because of RuPaul’s drag race. I was guilty of calling it N-Y-X,’ one person wrote.

‘So I’ve been pronouncing it right since I was 10,’ another added.

This isn’t the only beauty brand to have caused confusion with its name.

In the past, people have struggled with the popular brand Glossier (which is pronounced Gloss-ee-yay as opposed to Gloss-ee-r), as well as the hair brand Kerastase (pronounced Care-ah-stahss not Care-ah-stayce).