Lily Aldridge flashes cleavage in retro chic new collection with Weekend Max Mara

Lily Aldridge flashed the flesh on Instagram this weekend as she posed up a storm in aid of her new collection with Weekend Max Mara.

The 37-year-old, who shot to fame as a Victoria’s Secret Angel and a fixture of the Sports Illustrated Swimsuit Issue, played up her supermodel figure.

She brought back the 1970s in a string of retro chic ensembles, a couple of which allowed her to serve up a generous helping of cleavage.

Her charming throwback outfits also emphasized her enviably lithe frame, such as a a $350 scarlet crepe dress that softly hugged her trim midriff.

She also posed up a storm in an elegant off-white getup comprised of a gilet, slacks and blazer, which cumulatively cost an eyewatering $1,285.

Hello, gorgeous: Lily Aldridge flashed the flesh on Instagram this weekend as she posed up a storm in aid of her new collection with Weekend Max Mara

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Fashionista: The 37-year-old, who shot to fame as a Victoria’s Secret Angel and a fixture of the Sports Illustrated Swimsuit Issue, played up her supermodel figure. Her hairdo lent the pictures an added flourish of 1970s chic with long curtains of walnut brown locks and a prominent fringe

Lady in red: Her charming throwback outfits also emphasized her enviably lithe frame, such as a a $350 scarlet crepe dress that softly hugged her trim midriff

In one evocative snapshot, she sat in the grass while modeling a busty, summery white broderie anglaise dress her fans can snap up for $875.

Her hairdo lent the pictures an added flourish of 1970s chic with long curtains of walnut brown locks and a prominent fringe. 

Released with the name From Lily With Love, the collection is billed on the Max Mara site as an example of ‘California cool meets classic Italian elegance.’

Lily herself comes from a showbiz family as the daughter of the British artist Alan Aldridge, whose work includes the logo for the Hard Rock Café.

Alan also designed the album covers for The Who’s A Quick One in 1966 and Elton John’s Captain Fantastic And The Brown Dirt Cowboy in 1975.

Meanwhile Lily’s mother is Alan’s second ex-wife Laura Lyons, a model who in February 1976 became Playboy’s Playmate Of The Month. 

Lily has now started a family of her own with her dashing husband Caleb Followill, the frontman of the band Kings Of Leon.

Caleb and Lily went down the aisle in 2011 at Montecito’s San Ysidro Ranch, which played host to John F. Kennedy and Jackie during their honeymoon.

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Swanking about: She also posed up a storm in an elegant off-white getup comprised of a gilet, slacks and blazer, which cumulatively cost an eye watering $1,285

Radiant: In one evocative snapshot, she sat in the grass while modeling a busty, summery white broderie anglaise dress her fans can snap up for $875

Combo: Released with the name From Lily With Love, the collection is billed on the Max Mara site as an example of ‘California cool meets classic Italian elegance’

Legacy: Lily herself comes from a showbiz family as the daughter of the British artist Alan Aldridge, whose work includes the logo for the Hard Rock Café

Meanwhile: Lily’s mother is Alan’s second ex-wife Laura Lyons, a model who in February 1976 became Playboy’s Playmate Of The Month

They have since welcomed two children into the world, a 10-year-old daughter called Dixie and a four-year-old son called Winston. 

‘Motherhood is the most magical thing and it changes everything,’ Lily rhapsodized in an interview with Gotham magazine a couple of years ago. 

‘It changes your priorities. I do have to be more selective when needed about what job I take… and I love that it’s a beautiful balance. I’m so lucky to work with companies that really support me as a working mom,’ she shared.

Pointing to her longtime relationships with brands like Ralph Lauren, she added: ‘I’m super fortunate to get to work with these companies for years and I love them so much. So I really prioritize the people who believe in me. They all know that I’m a mother and help me prioritize being able to work around my schedule.’