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Los Angeles County, for $20million, will buy back a prime beachfront piece of property from the descendants of the black couple from whom the land was forcibly taken a century ago and returned just last year.
In a July ceremony, descendants of Willa and Charles Bruce were handed the deed to Bruce’s Beach, about 20 miles south of LA.
His great-great-grandparents Willa and Charles Bruce bought the Manhattan Beach plot in 1912, only to have it improperly seized by the city in 1924 after a racist pressure campaign.
Direct descendants of Willa and Charles have now made the decision to sell the land back to the county for nearly $20million.
Willa and Charles Bruce brought the property in 1912 during the early 20th century after moving from New Mexico with their son Harvey
A Bruce’s Beach plaque stands on the property that used to be owned by Charles and Willa Bruce before it was seized by the government
The chair of the Los Angeles County Board of Supervisors, Janice Hahn, said in a Tuesday statement, ‘This fight has always been about what is best for the Bruce family, and they feel what is best for them is selling this property back to the county for nearly $20 million and finally rebuilding the generational wealth they were denied for nearly a century.’
A spokesperson for Hahn said that the Bruce family is not planning on releasing a statement regarding the sale.
Bruce Beach is made up of two lots of land with valuable beachfront views in Manhattan Beach, an upscale Los Angeles community that to this day remains less than 1 percent black.
It was first purchased by the Bruces between 1912 and 1920 and was the site where they subsequently built a beach resort for members of the black community, who were barred from using most white beach clubs at the time.
The resort was a success but was one of several owned by black landowners that were seized by Manhattan Beach authorities in the 1920s after white residents complained of their presence.
Derrick (left) and Anthony (right) Bruce discuss their ancestors’ belief in the importance of reclaiming Bruce’s Beacch
In July of 2022, the Bruce family gathered to celebrate the passing of the land’s deed back to the descendants of its rightful owners
Artist Shelley Bruce paints a painting of the Bruce family during a ceremony transferring the ownership of Bruce’s Beach to the descendants of Willa and Charles Bruce
Anthony Bruce, the great great grandson of Willa and Charles Bruce is all smiles as Governor Gavin Newsom signs SB 796, a bill allowing the return Manhattan Beach land to descendants of its original owners
Following the racial unrest that followed George Floyd’s death in 2020 and the subsequent reigniting of the Black Lives Matter movement, the Manhattan Beach City Council assembled a task force that ultimately recommended the county return the land to the Bruce family.
In 2022, the land was leased back to descendants of the Bruce family, with an option to sell the land back to the county for its market value.
Prior to its resale, the land was owned by brothers Marcus and Derrick Bruce as well as Derrick’s sons, Anthony and Michael.
At the time the deal was struck, Anthony – who currently resides in Florida with his wife Sandra Bruce – said that the initial seizure of the land ‘destroyed’ his great-great-grandparents financially.
‘It destroyed their chance at the American Dream. I wish they could see what has happened today,’ he said.
The July ceremony marked the first time a government entity had even returned wrongfully seized land from a family of African Americans.
During a speech he gave that day, Anthony said, ‘It’s surreal, and it’s almost like being transported to the other side of the known universe.’
‘I want to remain level-headed about the entire thing. I want to make sure I don’t lose focus as to what Charles and Willa’s dream was. The dream was to just have an America where they could thrive and have their American business thrive.’
Without God, we would not be here today. And finally, thank you all. God bless,’ he concluded.
Aerial view of Bruce’s Beach at golden hour. Some have questioned if the $20million sale price is a lowball offer from Los Angeles County
Anthony Bruce (right) with LA County chair of the Board of Supervisors Janice Hahn (left) who announced on Tuesday the family’s plans to sell the property back to the county
In her Tuesday statement, Hahn said she hopes the return of the land will serve as a precedent for other parts of the government to do the same.
‘This is what reparations look like and it is a model that I hope government across the country will follow,’ she said.
One significant note regarding the family’s sale of the land is that a recently passed California Senate bill would exempt the family from most taxes pertaining to the sale of the land.
In July, Anthony Bruce said the seizure of the property ‘destroyed their (Willa and Charles Bruce’s) chance at the American Dream. I wish they could see what has happened today.’
Some weighed in on the news breaking of the family opting to sell the land back to the county to say they are disappointed in the decision.
R&B singer Irv Sullivan tweeted that he was disappointed the Bruces were ‘selling Bruce’s Beach back to LA so soon.’
A Twitter account called Beagrrrl wrote, ‘Bruce family to sell its Bruce’s Beach property back to LA County for $20 million. Seems low, but what do I know?’
The median price for a house in Manhattan Beach in the fall of 2022 was $2.6million, according to Redfin data.
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