Vick Hope is the picture of elegance in a blue satin gown as she attends the star-studded ITV Palooza

Vick Hope was the picture of elegance as she attended the ITV Palooza at Royal Festival Hall On Tuesday in London. 

The radio presenter, 33, looked flawless in a blue satin gown while accessorising with a dazzling silver choker and coordinating drop earrings.

She accentuated her natural beauty with a full face of flawlessly-applied make-up while her gorgeous raven tresses cascaded down her back. 

Wow! Vick Hope was the picture of elegance as she attended the ITV Palooza at Royal Festival Hall On Tuesday in London

The ITV Palooza sees the best and brightest stars from the network come together to unveil its upcoming slate of shows for advertisers.

Taking place at London’s Royal Festival Hall, stars including Laura Whitmore, Oti Mabuse, Ekin-Su Culculoglu and Rochelle Humes were in attendance.

Last year’s event saw programmes unveiled including The Ipcress File, starring Tom Hollander and Joe Cole, Litvinenko starring David Tennant and Nolly starring Helena Bonham-Carter 

Kelly Williams and Simon Daglish also shared commercial opportunities with customers, including the free-to-air sport that would air in 2022, such as the Qatar World Cup, Rugby and Women’s Football World Cup.

Confident: The radio presenter, 33, looked flawless in a blue satin gown while accessorising with a dazzling silver choker and coordinating drop earrings

Confident: The radio presenter, 33, looked flawless in a blue satin gown while accessorising with a dazzling silver choker and coordinating drop earrings

CEO Carolyn McCall announced a range of measures following COP26 as part of ITV’s commitment to becoming a net-zero carbon business by 2030. 

These commitments includes ensuring all programmes produced and commissioned by ITV from 2021 onwards would go through sustainable certification.  

This year’s ITV Palooza also comes on the same day that ITV rebranded its channels, ahead of the launch of its streaming service ITVX next month.

The new idents and branding also include the flagship channel ITV returning to its previous name of ITV1 to ‘give more equal footing to broadcast and streaming, with ITV1 and ITVX as ITV’s key viewer destinations.’

Out of this world: She accentuated her natural beauty with a full face of flawlessly-applied make-up while her gorgeous raven tresses cascaded down her back

Out of this world: She accentuated her natural beauty with a full face of flawlessly-applied make-up while her gorgeous raven tresses cascaded down her back

‘We are using the launch of ITVX this Autumn as a moment to give ITV’s broadcast channels a modern and fresh update too,’ said Jane Stiller, chief marketing officer at ITV. 

‘This is all driven by a future where both broadcast and streaming will be equally crucial parts of how viewers engage with us.’

‘Viewers will see what we do in broadcast and streaming as much more joined up and we will be able to seamlessly cross promote across the platforms enabling greater content discovery,’ Stiller continued. ‘Everything will look and feel modern and relevant, with each platform or channel having a simple twist. This approach will flow into our new idents too, which are created to reflect and connect with modern Britain.’

‘We have an exciting autumn in store for viewers, whether that’s I’m A Celebrity, The World Cup or the launch of ITVX with more new free content than anywhere else, so it feels like no better time to refresh our branding across the breadth of what we do.’

Jed Carter, Design Director, DixonBaxi added: ‘It’s been an amazing experience working with ITV Marketing and ITV Creative on this ambitious refresh. 

‘A single coherent design system – bursting with personality – unites ITVX and ITV’s channels. 

‘A unified approach to logos, colour, typography, voice and motion connects the family of brands to create one connected brand experience while allowing each brand to express its own unique personality.’

Exciting: The ITV Palooza sees the best and brightest stars from the network come together to unveil its upcoming slate of shows for advertisers

Exciting: The ITV Palooza sees the best and brightest stars from the network come together to unveil its upcoming slate of shows for advertisers

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