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Jaimee Belle Kennedy was once dubbed Australia’s ‘future style icon’ and her recent appearance at this year’s Melbourne Cup proves she hasn’t lost her touch.
The 29-year-old creative advisor at fine jewellers Kennedy Luxury Group wore a stunning minty green bejewelled jacket dress by Tamara Ralph with diamante fishnets race side on Tuesday.
The fashion-forward beauty wore her long locks in a plait down her back, adding a dozen pink, purple and blue bows and flowers before finishing it off with a chic veil scattered in butterflies.
Jaimee Belle Kennedy was once dubbed Australia’s ‘future style icon’ and her recent appearance at this year’s Melbourne Cup proves she hasn’t lost her touch
The 29-year-old matched her eyeliner with her jacket dressed which had delicate bejewelled accents
She finished the look off with a $9,600 Louis Vuitton mini capucine which tied the whole outfit together perfectly and delighted her 17,000 Instagram followers.
Jaimee first made headlines after her appearance at the 2019 Melbourne Cup Spring Racing Carnival.
This year was her first opportunity to prove she still has what it takes to impress the masses after she took a break from the spotlight when the Covid pandemic hit.
The Melbourne-based fashionista regularly works with Sydney celebrity hairstylist Sarah Laidlaw, who created some of her most iconic looks for the spring racing season.
Vintage Hollywood sirens serve as inspiration for her memorable looks, with stars like Grace Kelly, Audrey Hepburn and Jean Harlow among Jaimee Belle’s favourite style icons.
‘I grew up in dance and I think my love of fashion started there. I have fond memories of wearing costumes and makeup and being able to transform my character. As an adult, fashion allows me to emulate that feeling,’ she told Daily Mail Australia.
The fashionista decked her hair out with a dozen bows and flowers which matched perfectly with her butterfly veil
Jaimee may be on the fast track to becoming Australia’s most stylish woman thanks to her recent, incredibly elegant public appearances
Her style harkens back to a bygone era, with vintage screen sirens like Grace Kelly, Audrey Hepburn and Jean Harlow serving as Jaimee Belle’s biggest inspirations
High-end fashion is evidently Jaimee Belle’s medium of choice, if her appearances at the Spring Racing Carnival are anything to go by.
On Melbourne Cup Day in 2019, her choice of pastel pink Gucci dress coat and yellow headpiece placed her at the top of ‘best dressed’ lists from the moment she arrived at Flemington Racecourse.
‘There is always one piece that I absolutely fall in love with, and then I build around that item. It could be a dress, a pair of shoes or even a bag,’ she explained.
Jaimee Belle’s choice of a pastel pink Gucci dress coat and yellow headpiece placed her at the top of ‘best dressed’ lists from the moment she arrived at Flemington Racecourse on Melbourne Cup Day in 2019
‘My Melbourne Cup outfit was built around my neon Kelly Cut Clutch,’ she said, referring to the yellow Hermès handbag which starts from $26,225.
On Oaks Day, she braved the breeze at Flemington in a matching baby blue dress and draped blazer by Ralph and Russo – the designer of her ornate, corseted bridal gown which she wore for her wedding to Kennedy Group heir James Kennedy in Florence, Italy in 2018.
Taking cues from a bygone era, she added a touch of old Hollywood sparkle with a diamonds from fine jewellers Graff and metallic silver stilettos, and had Sarah Laidlaw style her blonde tresses into a chic chignon at the side of her head.
Jaimee Belle braved the breeze at Flemington Racecourse on Oaks Day 2019 in this baby blue dress and draped blazer by Ralph and Russo, finished with leather gloves and a matching hat
She added a touch of old Hollywood sparkle to her ensemble with a diamond necklace and bracelet from fine jewellers Graff, styling her blonde locks in a chic chignon at the side of her head
Jaimee Belle wore this ornate corseted bridal gown by Ralph and Russo for her wedding to Kennedy Group heir James Kennedy in Florence, Italy in 2018
‘Sarah and I have a wonderful working relationship as well as a very close friendship,’ she said of her longtime collaborator.
‘I really trust her and often give her complete creative control. Sometimes I don’t even know what she is doing until she is finished, and I look in the mirror two minutes before walking out the door and realise I am rocking a giant beehive today!’
For Jaimee Belle’s appearance at the Brownlow Medal Count in September 2019, Sarah created a particularly dramatic look inspired by the hair of Claudia Schiffer in Chanel’s Haute Couture Fall/Winter 1995 fashion show.
Sydney session stylist Sarah Laidlaw is the creative mastermind behind many of Jaimee Belle’s most iconic looks, including this ornate ribboned ponytail which she wore to the Brownlow Medal Count in September
Her Brownlow hairstyle was inspired by Claudia Schiffer’s look from Chanel’s Haute Couture Fall/Winter 1995 fashion show
When she’s not parading her glamorous looks in the Bird Cage or posing up a storm on various red carpets, Jaimee likes to keep her style adaptable and simple.
Her staple for every season is a Wolford bodysuit, which she owns in almost every colour.
‘They are great quality and so long-wearing. They’re easily styled with denim for the day, under a blazer for the office or with a leather skirt in the evening,’ she said.
For summer, she always falls back on a fresh linen dress, ‘styled with sneakers for a day at the park with my dogs, or wedges for a relaxed lunch with friends and family.’
Shunning seasonal trends, Jaimee Belle prefers to focus on pieces that suit her personal style and brand, noting: ‘Just because something is on trend, doesn’t mean it looks flattering on everyone.’
Asked about her favourite trends, Jaimee Belle said she avoids jumping on seasonal bandwagons and prefers to focus on what suits her personal brand instead.
‘I really just love a piece when I see it. Just because something is on trend, doesn’t mean it looks flattering on everyone,’ she said.
‘We all have different shapes and proportions, so it’s about finding the perfect piece for you as an individual.’
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