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Rebecca Judd is her own best advertisement as she flashes her abs in a black crop top and white leopard coat to promote her new fashion line

Rebecca Judd has partnered up with Melbourne fashion label Ena Pelly to create a winter capsule collection.  

And on Sunday, the AFL WAG, 39, modelled a chic white leopard print faux fur coat in two mirror selfies shared to Instagram, from the comfort of her $7.3million home. 

The mother-of-four flashed a hint of her rock-hard abs as she paired the coat with a black crop top and matching leather trousers.

Her own best advertisement! Rebecca Judd, 39, flashed a hint of her rock-hard abs in a black crop top and a white leopard print coat in mirror selfies shared to Instagram on Sunday, as she promotes her new winter capsule fashion collection

Her own best advertisement! Rebecca Judd, 39, flashed a hint of her rock-hard abs in a black crop top and a white leopard print coat in mirror selfies shared to Instagram on Sunday, as she promotes her new winter capsule fashion collection 

Her honey hued tresses were styled out in soft waves and her makeup was elegant.

Bec also posed for several other selfies in a shorter version of the jacket, giving her followers a closer look at the colour block detail from the back. 

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‘It’s snow leopard season!’ the entrepreneur excitedly told her fanbase.

Baby, it's cold outside: Posing from the comfort of her $7.3million mansion in Melbourne's Brighton, Bec paired the look with black leather trousers. Her honey hued locks were styled out in soft waves

Baby, it’s cold outside: Posing from the comfort of her $7.3million mansion in Melbourne’s Brighton, Bec paired the look with black leather trousers. Her honey hued locks were styled out in soft waves 

All in the details: The businesswoman also posed for several other selfies in a shorter version of the jacket, giving her followers a closer look at the colour block detail from the back

All in the details: The businesswoman also posed for several other selfies in a shorter version of the jacket, giving her followers a closer look at the colour block detail from the back 

Promo mode: 'It's snow leopard season!' Bec excitedly told her fanbase

Promo mode: ‘It’s snow leopard season!’ Bec excitedly told her fanbase 

Just days prior on Friday, Bec modelled a few of the other pieces from the collection as she headed out on the town. 

In a series of Instagram snaps, the Melbourne-based star showed off her trim frame in a leather miniskirt and matching motorcycle jacket from the range.

She also clad her long lean legs in a pair of thigh high boots.

Bec has become quite the fashion influencer as her lucrative career flourishes.  

Night moves! Just days prior on Friday, Bec modelled a few of the other pieces from the collection as she headed out on the town

Night moves! Just days prior on Friday, Bec modelled a few of the other pieces from the collection as she headed out on the town

Stunning: In a series of Instagram snaps, the mother-of-four showed off her trim frame in a leather miniskirt and matching motorcycle jacket from the range

Stunning: In a series of Instagram snaps, the mother-of-four showed off her trim frame in a leather miniskirt and matching motorcycle jacket from the range 

Thrifty Bec! Meanwhile, on Thursday, Bec made a $41.30 knitted Target dress look like a million bucks as she attended the opening of the the budget department store's pop-up at Chadstone Shopping Centre in Melbourne

Thrifty Bec! Meanwhile, on Thursday, Bec made a $41.30 knitted Target dress look like a million bucks as she attended the opening of the the budget department store’s pop-up at Chadstone Shopping Centre in Melbourne 

On Thursday, the stunner made a $41.30 knitted Target dress look like a million bucks as she attended the opening of the the budget department store’s pop-up at Chadstone Shopping Centre in Melbourne.

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She teamed the store’s ‘Pointelle Dress’ with other affordable items, including a $63.20 Longline Teddy Overcoat and Wool Felt Hat that retails for just $17.50. 

She wore her glossy locks out in perfectly styled soft waves, and accessorised with a pair of cream Target boots. 

Bec posted several pictures of the event on her Instagram page, and explained that the new direction of the brand ‘includes elevated designs, incredible quality, sustainable and ethically sourced materials’.

Teamwork, makes the dream work! The entrepreneur posed with members of the Target team and said the new direction of the brand includes elevated designs, incredible quality, sustainable and ethically sourced materials

Teamwork, makes the dream work! The entrepreneur posed with members of the Target team and said the new direction of the brand includes elevated designs, incredible quality, sustainable and ethically sourced materials 

Designer: Bec is known for her love of expensive designer clothes. She is pictured here modelling a Dion Lee bustier and matching trousers, as well as a Bottega Veneta handbag

Designer: Bec is known for her love of expensive designer clothes. She is pictured here modelling a Dion Lee bustier and matching trousers, as well as a Bottega Veneta handbag 

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