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Nike has sparked fury after starting a partnership with transgender influencer Dylan Mulvaney – who posed for a series of pictures in leggings and a sports bra. 

Mulvaney, 26, posted videos and photos on her Instagram page Tuesday tagging Nike Women while linking to the products’ pages.

Furious feminists, and some men, slammed the decision by Nike to give the coveted sponsorships for a prominent women’s line to a transgender woman. 

It is not the first time that Nike has used a trans star in their marketing, launching their ‘Play New’ campaign in 2021 with Mara Gomez, who is the first trans woman to play in Argentina’s professional football league. 

Mulvaney, who has not yet had gender-reassignment surgery, is currently on hormones to help her transition into a woman – and has been documenting her change ‘into girlhood’.

Dylan Mulvaney appeared in a paid sponsorship advertisement for Nike Women

Dylan Mulvaney appeared in a paid sponsorship advertisement for Nike Women

In her latest Nike posts, Mulvaney appeared in a pair of black skin-tight leggings and a white sports bra, and could be seen striking yoga poses in a sunny backyard.

A video showed her dancing about the yard in her bare feet doing mock workouts while an upbeat song played over the performance.

Many took to social media to express their outrage that Mulvaney had been given the sponsorship and not a biological woman, and puzzled about who the brand was trying to sell its products to with the ads.

‘I really used to enjoy @Nike as a brand but I will never wear another shoe from them after they feature Dylan Mulvaney as their new ambassador for women’s clothing,’ one user wrote. ‘When will these brands understand that women do not want men dressing up as them to advertise their products?’

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‘Dylan Mulvaney is making the biggest mockery out of women and I am officially outraged following his collaboration,’ another wrote. ‘You chose him over all hardworking women who workout regularly in your activewear? What a damn damn shame. Absolutely disgusting.’

‘Nike Women have hired Dylan Mulvaney to be the new face of their Women’s Bra & Sports Bra Range,’ wrote a third. ‘A brand would likely pay someone like Dylan, who has 1.7 million followers + huge media attention around $50,000-100,000 for this! Why doesn’t Nike pay a real women to promote a product that is solely for women?’

Others said it looked like Mulvaney was mocking women by putting on a ‘minstrel show’ of femininity in the video, an accusation which has been thrown at her in the past over her content.

Not all reactions were vitriolic, however, as some praised Mulvaney for the posts with compliments like ‘How can someone be this majestic and gorgeous??’ or ‘Girl you have no business being so god damn perfect.’

Trans woman Dylan Mulvaney modeling Nike

Dylan Mulvaney wearing Nike Women's clothing

Trans woman Dylan Mulvaney modeled a pair of leggings and a sports bra for Nike in a new ad

Many hit out at Nike's decision to use Mulvaney, despite it not being the first time they have used a trans star in their marketing

It remains unclear how much money Mulvaney was paid for the postings, but insiders dealing with social media sponsorships previously told DailyMail.com she could be making more than $50,000 per paid post. Neither Mulvaney nor Nike responded to DailyMail.com requests for comment.

Mulvaney’s Nike sponsorship comes just days after she stirred up controversy by becoming a spokesperson for Bud Light, a sponsorship which saw her face appear on a special release of their beer cans.

She has angered many feminists by charting her ‘year of girlhood,’ since transitioning from male to female. Earlier this year, Mulvaney underwent grueling facial feminization surgery, which sees facial bones sliced off and sanded down to give trans women a softer, more womanly appearance.  

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Just days ago, Bud Light sparked harsh backlash from conservatives for partnering with Mulvaney for a March Madness promotion.

People took to social media to express their bafflement at the sponsorship, some filmed themselves shoveling cases of Bud Light into the trash or pouring cans of beer down drains.

Dylan Mulvaney sparked new controversy with her paid sponsorship for Nike Women

Dylan Mulvaney sparked new controversy with her paid sponsorship for Nike Women

Dylan Mulvaney could earn as much as $100,000 per month pushing brands like EOS, CeraVe and Crest, industry insiders told DailyMail.com

Dylan Mulvaney could earn as much as $100,000 per month pushing brands like EOS, CeraVe and Crest, industry insiders told DailyMail.com

Rock star Kidd Rock even posted a video of himself mowing down a stack of Bud Light cases with an assault rifle and then saying ‘F**k Bud Light, and f**k Anheuser-Busch.’

The Bud Light wasn’t Mulvaney’s first sponsorship to raise eyebrows. Her appearance on Ulta Beauty in October led to controversy and calls to boycott the cosmetics firm. Critics called her ‘misogynistic’ for ‘appropriating’ womanhood.

Likewise, a post about Tampax feminine hygiene products left some viewers shocked and confused. Two replied: ‘Is this a joke?’ She is frequently bashed for referring to the vagina as a ‘Barbie pouch’.

She has gained a massive following on TikTok as she documents her transition to a transgender female — originally identifying as ‘nonbinary’ but telling followers in March that she was a girl.

Mulvaney interviewed Biden in October as part of a panel of six progressive activists for NowThis News. In the interview, the Democrat vowed to protect ‘gender-affirming care,’ saying states should not limit access to transgender treatments.

After the latest Nike posts, viewers remained incredulous.

‘I’ve seen that #DylanMulvaney is the face of #Maybelline the face of #Budlight and now the face of #Nike,’ a Twitter user wrote. ‘Women are losing sports, our own makeup, s****y beer and now clothes. We don’t have rights over our own bodies but Trans people do?’

Dylan Mulvaney, a transgender influencer on social media, has been chosen as a brand ambassador for Bud Light - a decision which has now been slammed

Dylan Mulvaney, a transgender influencer on social media, has been chosen as a brand ambassador for Bud Light – a decision which has now been slammed

In the past, Mulvaney has been accused of ‘womanface’ by some feminists, who claim she is play-acting the parts of a woman she enjoys, with none of the misogyny faced by females on a day-to-day basis.

She became known on TikTok for her ‘days of girlhood’ series, which has 10.8 million followers, in which she can be heard discussing things that she believes are ‘accessible’ to her as a trans woman.

They include finding love, being a performer, having a family and being a mother.

She’s earned hundreds of thousands of dollars, won allies in the White House, and is elbowing her way into the world of Hollywood celebrities.

Mulvaney’s rise among social media influencers was apparent last month month when Vice President Kamala Harris wrote her an anniversary letter to celebrate her ‘365th day of living authentically.’

She’d already met the boss, President Joe Biden, at the White House, in October.

Recently, the trans poster girl revealed how her personal relationships have fallen apart, that she struggles to get a date — and is still to be kissed ‘as a girl.’

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