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Beauty brand with cult following ‘setting the trend’ for lashes in 2023 with standout product reveal sales have tripled since it launched

  • Cult beauty brand Lash therapy has released eyeliner serum
  • The serum is coloured, unlike their other products

Using black eyeliner to create a cute cat’s eye has never been so popular – and now it can help promote your lashes to grow lusher and longer than ever before.

Lash Therapy, a brand which has developed a cult-like following in Australia over the last two years, launched the new product this year to a huge waiting list and die-hard fans haven’t been disappointed.

Founders Jess Arthur, Lauren Rugolo and Emma Spiliopoulos told FEMAIL sales have tripled since the beginning of the year – proving they nailed it with their latest option. 

The new serum is also an eyeliner – promoting growth while nailing your favourite look.

Lash Therapy has introduced a lash growth serum eyeliner to its product lineup

Lash Therapy has introduced a lash growth serum eyeliner to its product lineup

‘The growth liner is an Australian first and one we believe if going to be a trend this season,’ they said.

The serum was ‘soft launched’ to regular customers but was picked up enthusiastically.

‘In the first three days we noticed 70 per cent of orders are including this in their carts which is incredible to see. Our community is very loyal and trust us and the products we launch,’ Lauren said.

Emma added: ‘When we launched the brand 2020 we never expected we would have this type of success. To know our products are selling globally already via our e-commerce store every 30 seconds is incredible! We believe the growth eyeliner will be a top seller in no time.’ 

The brand has earned a cult following since its launch two years ago

The brand has earned a cult following since its launch two years ago

The brand, which has a cult following here in Australia, has gone global and will be available in the US through Amazon.

To celebrate the partnership, Lash Therapy now features on a billboard in Times Square, New York.

‘One of the biggest highlights of my life seeing our brand on a billboard in Times Square New York,’ Lauren said.

‘So proud and grateful for how far we have come with this business in just over two years.’

And people who don’t know the brand could barely contain their excitement after seeing the before and after snaps.  

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‘Ahhhhh amazing results this makes me want to get my lash extensions off and try this,’ one woman said.

While another claimed she ‘needs some right now, it’s an emergency’.

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