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Australian independent fashion label The Wolf Gang shoots to overnight success after Kendall Jenner sported their must-have jumper: ‘It’s surreal’
An independent Australian brand has gone global after Kendall Jenner gave it her seal of approval.
The US supermodel, 27, sported a $329 jumper from Adelaide clothing brand The Wolf Gang in an advert for her tequila brand 818.
The brand posted a message to Instagram to mark Kendall’s 27th birthday where she wore the jumper, which the company’s co-director has described as ‘surreal’, according to Adelaide Now.
US supermodel Kendall Jenner (pictured) sported a $329 jumper from Adelaide clothing brand The Wolf Gang in an advert for her tequila brand 818
While it came as surprised to the budding Aussie business, it’s not completely coincidental as the co-director’s partner is the director of a marketing agency that worked on an advert with 818.
Sam Pearce – the co-director of Adelaide Advertising agency Frame Creative – is married to The Wolf Gang’s creative director Vanessa Pearce.
Frame Creative worked on an advertising campaign for 818 in LA, where Kendall was gifted a care package from The Wolf Gang including the Palermo Knit Jumper.
The brand posted a message to Instagram to mark Kendall’s 27th birthday, where she sported the jumper, which the company’s co-director has described as ‘surreal’, according to Adelaide Now. A model is pictured in the jumper
‘818’s shoot director told Kendall to bring something cosy to wear which they would then style, and she organically picked our jumper,’ Mrs Pearce told Adelaide Now.
‘It’s absolutely surreal, for her to love the piece is so special.’
The champagne jumper, with oversized black swirls, is described by the brand as the ‘cult sweater’ that ‘goes with everything’.
Kendall’s US-based fans will soon be able to pick up pieces to as it will enter the American market with retail giant Anthropologie
The independent launched in 2016 and has quickly become famous across of Australia and New Zealand where its stocked in more than 70 stores.
Kendall’s US-based fans will soon be able to pick up pieces to as it will enter the American market with retail giant Anthropologie.
The jumper is also available on the brand’s website alongside a knitted beanie in the same design.
Kendall recently celebrated her birthday in style
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