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Kaley Cuoco returns as Priceline’s spokeswoman in the online travel agency’s 2023 ad campaign, which will air ahead of Super Bowl LVII.
And in sneak peeks uploaded to YouTube on Tuesday, the Big Bang Theory alum looks spiffy in a blue pantsuit as she uses Priceline to help travelers find discount hotels, flights and rental cars.
‘I’ve been fortunate to travel to many incredible places and experience the joy that exploring the world can bring,’ began Cuoco in a press release shared Tuesday.
‘We had so much fun bringing this campaign to life and I hope it not only entertains viewers, but also inspires them to keep traveling and discovering their “happy places.”‘
Cuoco appeared in her first-ever Priceline campaign in 2013 alongside ‘Priceline Negotiator,’Â William Shatner, 91.
She’s back! Kaley Cuoco is returning as Priceline’s spokeswoman in the online travel agency’s latest ad campaign, which will air ahead of Super Bowl LVII
She played the Star Trek alum’s daughter who is well versed in the art of deal-making and ready to team up with Shatner to pitch Priceline perks.
But this time, Cuoco is on her own as she takes on the task of resolving common travel woes so people can take the vacation of their dreams.
The campaign includes eight sitcom-style ads that will range from 15 to 90-seconds in length.
They appeal to the Instagram-obsessed travel influencer, parents hoping to plan an idyllic family getaway and those looking to embark on a new adventure.
With Cuoco at the helm, the ‘Go to Your Happy Price’ campaign offers a fun-filled experience for viewers and customers (as well as a very catchy theme song).
Priceline’s 30-second Super Bowl ad – titled ‘Inflataboy’ – will air just before Sunday’s kickoff.
The commercial shows Kaley asking a dad if he and his son are planning on ‘going on a family trip,’ to which he replies: ‘No.’
He apologizes to his son after revealing they’re gonna ‘have to skip it this year.’Â
Distraught by the news, the young boy begins to deflate like the blow-up dolphin he’s carrying in his arms.
But Kaley has a solution. She explains that Priceline’s ‘package deals that no one else has’ will help save money.
Deal-maker: And in sneak peeks uploaded to YouTube on Tuesday, the Big Bang Theory alum looks spiffy in a blue pantsuit as she uses Priceline to help travelers find discount hotels, flights and rental cars
Priceline’s 30-second Super Bowl ad – titled ‘Inflataboy’ will air just before Sunday’s kickoff
The commercial shows Kaley asking a dad if he and his son are planning on ‘going on a family trip,’ to which he replies: ‘No.’Â He apologizes to his son after revealing they’re gonna ‘have to skip it this year’
Defeated: Distraught by the news, the young boy begins to deflate like the blow-up dolphin he’s carrying in his arms
Savings: But Kaley has a solution. She explains that Priceline’s ‘package deals that no one else has’ will help save money. ‘We can do [the trip]!’ the dad exclaims, which inspires an enthusiastic reaction from his son
As the dad lists out all the kid-friendly amenities at an available resort, the young boy begins to inflate.
‘We can do [the trip]!’ the dad exclaims, which inspires an enthusiastic reaction from his son.
Cuoco spoke about her love of travel in behind-the-scenes campaign footage obtained by PEOPLE.
‘Travel is important to experience the world and get out of our comfort zones, especially [because] it was taken away from us for those handful of years and we wanna travel more than ever now and experience life,’ explains the star, while seated in a director’s chair.
Campaign: The campaign includes eight sitcom-style ads that will range from 15 to 90-seconds in length
Fun:Â With Cuoco at the helm, the ‘Go to Your Happy Price’ campaign offers a fun-filled experience for viewers and potential customers (as well as a very catchy theme song)
‘I’ve been fortunate to travel to many incredible places and experience the joy that exploring the world can bring,’ began Cuoco in a press release shared Tuesday. ‘We had so much fun bringing this campaign to life and I hope it not only entertains viewers, but also inspires them to keep traveling and discovering their “happy places”‘
She is currently expecting her first child, a daughter, with boyfriend Tom Pelphrey.
And the Flight Attendant actress shared that she and her partner will soon be venturing off ‘somewhere super tropical’ with their growing family in the near future.
The California native also revealed her dream to one day take her and Pelphrey’s baby girl to her favorite childhood destination.
‘My favorite place, it’s gonna sound very simple, but it brings me back to my childhood. We used to do this big Disneyland trip every year,’ Cuoco tells viewers.Â
‘I’m hoping to do that with my own family in the future.’
In a step towards innovation, it was revealed last week that Priceline’s 2023 campaign will also have an interactive element in the form of short digital ads that will debut on TikTok, Facebook’s Metaverse and YouTube during the Super Bowl.
Traveler:Â Cuoco spoke about her love of travel in behind-the-scenes campaign footage obtained by PEOPLE; seen on January 15
It will feature ‘$5 million in clickable deals that take users right from the ad to Priceline’s booking site,’ according to AdWeek.
In a statement to the outlet, Priceline’s Senior Vice President of strategy and brand market Lesley Klein explained that they’ve ‘built [the] campaign in surround sound around the game.’
She believes that this new approach will allow Priceline to allocate more money to deal-making instead of splurging on a Super Bowl commercial spot.
One 30-second commercial played during the game costs a whopping $7million, as reported by AP on Tuesday.Â
Expecting:Â She is currently expecting her first child, a daughter, with boyfriend Tom Pelphrey (pictured in January)
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