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Kaia Gerber stuns as she confronts mannequin of herself in Blade Runner-inspired Alexander McQueen campaign
Kaia Gerber looked incredible as she starred in a Blade Runner-inspired advertisement for Alexander McQueen’s The Slash handbag this week.
The stirring clip sees the 21-year-old model dons a bulky black blazer over a chic matching dress slit down the left leg as she emotionally confronts a mannequin of herself.
The advertisement begins with a wide brown eye fully taking over the screen before futuristic flying cars zoom across the sky through towering high rises.
Seeing double: Kaia Gerber looked incredible as she starred in a Blade Runner-inspired advertisement for Alexander McQueen’s The Slash handbag this week
The daughter of Cindy Crawford then walks along a large ledge after her car is parked at one of the high buildings.
She adds knee high black boots to the look, and her black hair is slicked straight behind her head.
She carries the expensive designer bag with her as she makes her way down a spiraling staircase.
Eye opening: Her advertisement begins with a wide brown eye fully taking over the screen before futuristic flying cars zoom across the sky through towering high rises
Slicked back: She adds knee high black boots to the look, and her black hair is slicked straight behind her head and falls in a single wave down her back
Swiping through the door: She removes a key card from the bag, which gets its own close up, and swipes the card in order to stalk through a door
Silicon? Unseen people watch her as she makes her way into a huge white room devoid of nearly anything except silicon faces clinging to mannequins
Stopping: She walks past several of the faces before settling on a young woman whose face is identical to her own
Replicant: The ad campaign is inspired by the iconic 1982 film Blade Runner – in which synthetic humans known as replicants are bio-engineered by the powerful Tyrell Corporation to work on space colonies (pictured Darryl Hannah)
She removes a key card from the bag, which gets its own close up, and swipes the card in order to stalk through a door.
A voice over the intercom blares out that the whole area is ‘restricted,’ though Gerber pays the voice no heed.
Unseen people watch her as she makes her way into a huge, white room devoid of nearly anything except silicon faces clinging to mannequins.
She walks past several of the faces before settling on a young woman whose face is identical to hers.
Realization: In a Blade Runner-esque moment, Gerber seems to realize she is a synthetic human as she strokes her own face tenderly
Crying: She sheds several sad, distraught tears
Darkness: She jumps back with a start and the white, sterile room falls into darkness as the lights go off
Back to the eyes: Her eyes, now dulled by the darkness, search as the clip fades to black
In a Blade Runner-esque moment, Gerber seems to realize she is a a bioengineered humanoid as she strokes her own face tenderly. Her eyes glisten.
She sheds several tears though her sadness quickly catalyzes into white hot rage.
Gerber looks away for a moment, but when she turns back the face she recognized as her own peers deeply into her soul.
She jumps back with a start and the white, sterile room falls into darkness as the lights go off. Her eyes, now dulled by the darkness, search as the clip fades to black.
The Slash is a high-end handbag from Alexander McQueen, currently retailing for approximately $3,300 on the famed designer’s website.
Dynamic duo: Kaia is dating actor Austin Butler (seen May 02, 2022 in New York City)
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