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They may not actually hold any royal titles – but Zara and Mike Tindall have proven they’re two of the most in-demand members of the Royal Family.
The Queen‘s granddaughter and her rugby ace husband, who live on Princess Anne‘s Gatcombe estate, have become masters at signing lucrative deals, and are bringing in hefty earnings as a result, according to branding expert Nick Ede.
While Mike’s upcoming I’m a Celebrity stunt is rumoured to be paying a cool £150,000, Zara’s new collaboration with luxury brand Musto is thought to have brought in a further £200,000.
These mega brand deals are just the latest in a series of longstanding associations with luxury brands such as Rolex and Land Rover.
Although senior working royals are not permitted to earn money through paid sponsorships, Zara, 41, and Mike, 43, have proven particularly attractive to brands thanks to their royal connections and sporting reputation.
Here Femail delves into how the royal power couple have managed to rake in over £1m a year thanks to their very lucrative brand deals.
Zara and Mike Tindall have become masters at colleting lucrative deals, and are earning a reported £1million a year, according to branding expert Nick Ede. Pictured at Wimbledon in June
A new collaboration between Zara and luxury brand Musto, which is thought to have brought in £200,000 in, is the latest in a series of longstanding deals with luxury brands such as Rolex and Land Rover
Mike’s £150k I’m a Celeb appearance
Last week, it was confirmed that Princess Anne’s son-in-law will be appearing on ITV’s I’m a Celebrity… Get Me Out of Here next month.
And while the actual details of Mike’s I’m a Celeb deal have been kept mainly under wraps, Nick estimated that he would have received a generous compensation for appearing on the show.
‘I am sure Mike will have been paid in excess of £150,000 to appear, but the true value of the show is what you do after it,’ he told FEMAIL.
‘Whether he gets a prime role as a sports pundit or panelist or host of a show who knows but for ‘brand Tindall’ this is a great step and will increase his celebrity equity ten fold.
Mike Tindall is set to appear on I’m a Celebrity… Get Me Out of Here next month. Princess Anne’s son-in-law is rumoured to be paid £150k for the appearance
The couple have still managed to bag hugely lucrative brand deals – despite not holding any royal titles. Pictured with the late Queen on June 16, 2016
‘All eyes will be on Mike this year.’
The former England Rugby player will reportedly be the first member of the royal family on prime time, and is said to be joining the likes of Boy George, comic Seann Walsh and DJ Chris Moyles to compete for the Jungle crown.
The details around the father-of-three’s deal ‘remain a closely guarded secret’, however, a source told The Sun: ‘It’s a massive coup.’
Zara’s £500k Musto Payout
Meanwhile, Zara has been working closely with a number of brands throughout her life which have provided her with a solid portfolio.
Earlier this week, she was photographed near her home in Gloucestershire for sailing and outdoor brand Musto, with whom she enjoys a longstanding relationship.
Nick explained the deal will be highly lucrative for the royal, saying: ‘Potentially she will have a back end percentage on sales, which can really increase revenue.
‘Fashion brands do this to incentivise the talent to promote and wear the brand more as that will increase sales and revenue for both parties,’ he explained.
The expert also revealed that the mother-of-three would be likely to use her existing successful deals to negotiate other contracts.
He explained: ‘Other brands will be eyeing up her appeal and potentially there could be a bidding war for her to be a face of!’
It was previously estimated that King Charles’ niece could have earned £500,000 for these deals with Musto.
The royal modelled Musto’s new collection in an advert campaign released this week, and enjoys a longstanding relationship with the brand
Zara’s £200k Land Rover Earnings
Zara has been collecting partnerships with legacy brands for years, with her other deals including Land Rover.
She became an official ambassador for the brand in 2006, strengthening the brand’s already impeccable royal connections.
The Queen is thought to have had no fewer than 30 Land Rovers, while they’re also driven by all of the Queen’s children and most of her grandchildren – as well as the Princess of Wales’ family.
Zara became the first person to be given the keys to a Range Rover Evoque in 2011 and has presented a women’s scholarship, for training in engineering, sponsored by the firm. And every year they sponsor her equestrian competitions.
Nick estimated that Zara could be earning £200,000 a year from this partnership.
Princess Anne’s daughter has been an ambassador for Land Rover since 2006 and it is estimated she is earning up to £200,000 a year from the partnership
Zara with Bear Grylls, left, and Sir Ben Ainslie, right, posing during the launch of Land Rover’s ‘New Discovery’ at Packington Hall in 2016
Zara Phillips during the world premiere of the all-new Land Rover Discovery in Birmingham in 2016. Her partnership with the brand is rumoured to be worth up to £200K a year
Zara’s £100k Rolex Payday
The mother-of-three also enjoys a partnership with Rolex, having been a ‘testimonee’ as the brand calls its ambassadors, since 2006.
It was previously estimated that Zara was likely to get £100,000 for the partnership.
The mother-of-three will also receive all the watches she was seen wearing at several equestrian competitions or when out and about with her family.
The mother-of-three could also be earning £100,000 a year from her partnership with Rolex, having become one of their ‘testimonees’ in 2006 (pictured attending the 2018 International Day Polo Match at The Royal County of Berkshire Polo Club in July 2018)
Zara’s Magic Millions deal worth £125K
Zara was also announced as the first Magic Millions Racing Women Ambassador in 2012, and now travels to Surfers Paradise in Queensland every year for the Gold Coast Yearling Sale, seven days of auctions which culminate in a major race meeting where all contenders are horses bought at previous Magic Millions auctions.
‘This is an ongoing partnership that sees Zara attend events every year to present gifts to the winners,’ Mischa Jolin, Managing Director of Influencer, PR and Branding agency, Edencancan previously told Femail.
‘She is an integral part of the brand which empowers women within the equestrian field. I would anticipate this partnership is worth circa £125k per year.’
Zara Tindall and her husband Mike at the Magic Millions Raceday in Gold Coast, Australia in January 2017. The Queen’s granddaughter receives an estimated £125K a year as brand ambassador
Zara’s £80k jewellery collaboration
In 2018, Zara also debuted a collection with luxury jewellery Calleija, which is still available today and could have helped her rake in £80,000.
The Zara Phillips Collection by Calleija is a range of equestrian inspired pieces of fine jewellery with an exclusive price tag.
A ‘saddle ring’ she’s designed for the Australian brand costs around £7,000 and Zara will receive royalties from sales.
The collaboration was seen as a passion project at the time and Zara designed the pieces as well as modelled them.
In 2019, Zara earned an estimated £80,000 from her collaboration with luxury jewellery brand Calleija, which is still active to this day
It also emerged in 2019 that Zara was paid £100,000 a year for a non-executive directorship at the Global Group of companies, owned by tycoon Dr Johnny Hon.
She was appointed to advise on horse racing for a sports investment arm,and contractually required to attend just two board meetings by telephone a year and four company functions.
Mike’s £50k CBD Partnership
Mike has also been bringing money for partnerships of his own.
In 2019, Zara’s husband announced a new partnership with Pueris CBD, a company selling cannabis products.
‘Pueris is one of the market leaders in CBD oil and although its still relatively new in the UK it still can be very lucrative,’ Nick said.
‘Mike will have been paid an up front fee of around 50K plus he will received kickback on any bottle sold – this will be tracked with the special discount code – he could earn thousands based on the commission he makes,’ he added.
Sharing the news of the partnership on Twitter, the father-of-three also offered his followers on social media a discount code.
Zara and Mike’s £200k health passport payday
Mike and Zara worked with VST Entreprises amid the coronavirus pandemic to promote digital health passports (pictured, with CEO and former rocker Louis-James Davis and his wife Nicole in November 2019)
Meanwhile, the couple raised eyebrows in 2020 when they both agreed to act as global ambassadors for a tech firm behind a ‘digital health passport’ app linked to COVID-19.
At the time, branding experts told Femail that Mike and Zara stood to make £200,000 from the deal with VST Enterprises.
The Manchester-based cyber security firm was behind the V-Health Passport, an app which could be scanned to reveal whether the user had tested negative for coronavirus or had antibodies.
In total, all of these endorsements are likely to bring Zara’s earning to £1million a year, according to Nick.
What’s more, the brand expert said she’s unlikely to lose any of her appeal as her endorsements are ‘priceless.’
‘Unlike many celebs or public figures who use their social media to sell Zara is like a more traditional Hollywood star in the sense that her image and her endorsement is the value she brings to the brand,’ he said.
Mischa Joslin, Managing Director of Influencer, PR and Branding agency, Edencancan previously told Femail: ‘Whilst many brands would likely want to work with say Meghan or Kate, they are not allowed to do paid for partnerships.
‘Zara Tindall provides a unique way for brands to tap into the Royal reputation without the restraints and restrictions that would apply to working with a member who is closer to the throne.’
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