Heidi Montag sends fans in a frenzy with the launch of single-use jeans… only to reveal faux denim campaign actually promotes protecting environment from plastics

She’s using her name for a good cause despite what fans initially thought may have been part of a terrible fashion idea.

And Heidi Montag drove her followers positively mad after revealing the launch of single-use jeans in a campaign posted on Instagram earlier this week.

The 35-year-old reality star drifted in the ocean wearing denim slacks and a white T-shirt as she promoted S1NGLES, a one-time use pair of slacks touted for their ‘good vibes’ and easily tossable status.

Jokes on you: Heidi Montag drove her followers positively mad after revealing the launch of single-use jeans in a campaign posted on Instagram earlier this week

But The Hills star tricked her nearly one million followers as she revealed on Thursday that the fake line was actually to promote a real cause — protecting the environment and eliminating single-use plastics from day-to-day usage.

Montag was the perfect cover girl in the initial ad she posted earlier this week where she floated on top of the water with her arms wide open.

‘No more shrinkage. No more fading color. Just good vibes. You’ll always look your best because you’ll only wear @S1INGLESJEANS once,’ she wrote.

Fans were quick to comment, ‘Is this a joke?! Please, tell me it’s a joke.’ 

Unique approach: Montag was the perfect cover girl in the initial ad she posted earlier this week where she floated on top of the water with her arms wide open

Unique approach: Montag was the perfect cover girl in the initial ad she posted earlier this week where she floated on top of the water with her arms wide open

The Hills star drove her one million fans on Instagram completely wild in disbelief that she could ever conceive of such an unsustainable fashion idea

The Hills star drove her one million fans on Instagram completely wild in disbelief that she could ever conceive of such an unsustainable fashion idea

'No more shrinkage. No more fading color. Just good vibes. You’ll always look your best because you’ll only wear @S1INGLESJEANS once,' she wrote

‘No more shrinkage. No more fading color. Just good vibes. You’ll always look your best because you’ll only wear @S1INGLESJEANS once,’ she wrote

Marketing guru: Heidi followed up on Thursday with an ad spot clarifying the denim line was simply playing on the absurd use of non reusable products

Marketing guru: Heidi followed up on Thursday with an ad spot clarifying the denim line was simply playing on the absurd use of non reusable products

Another follower wrote: ‘I’m so embarrassed for you. Look up the definition of sustainable because you clearly have no clue what it means. This product is disgusting. I’d suggest discontinuing it before you get cancelled even more.’ 

‘What in the actual oxymoron f*** is this?!?!’ an Instagram follower chimed in. ‘Your PR team needs to do better.’ 

Heidi followed up on Thursday with an ad spot clarifying the denim line was simply playing on the absurd use of non reusable products. 

'More than once is a waste of time. Wear S1ngles jeans, so simple, so convenient, so ... stupid,' she said as a sea of dirty water bottles floated by

‘More than once is a waste of time. Wear S1ngles jeans, so simple, so convenient, so … stupid,’ she said as a sea of dirty water bottles floated by

'Single-use jeans are dumb, as dumb as single-use plastic bottles. They've become part of our every day, and we no longer see how bad they are,' she said

‘Single-use jeans are dumb, as dumb as single-use plastic bottles. They’ve become part of our every day, and we no longer see how bad they are,’ she said

The stupidest single-use product is already out there polluting our ocean. Help us save it by signing a petition to refill again,' she said

The stupidest single-use product is already out there polluting our ocean. Help us save it by signing a petition to refill again,’ she said

‘More than once is a waste of time. Wear S1ngles jeans, so simple, so convenient, so … stupid,’ she said as a sea of dirty water bottles floated by.

‘Single-use jeans are dumb, as dumb as single-use plastic bottles. They’ve become part of our every day, and we no longer see how bad they are. The stupidest single-use product is already out there polluting our ocean. Help us save it by signing a petition to refill again.’ 

Heidi continued: ‘Single-use jeans are as stupid as the single-use plastic bottles polluting our oceans. I’m partnering with @Oceana to ask soft drink companies to stop using single-use plastics and switch to refillable bottles. Join our #RefillAgain movement.’

She made sure her message was heard loud and clear as she shared the commercial to her stories and back to her Twitter account.

Heidi, who found fame starring on the Laguna Beach spinoff, The Hills, nearly 15 years ago, has been married to husband Spencer Pratt since 2008, and the couple has a four-year-old son named Gunner.  

Family: Heidi, who found fame starring on the Laguna Beach spinoff, The Hills, nearly 15 years ago, has been married to husband Spencer Pratt since 2008, and the couple has a four-year-old son named Gunner; seen on Instagram

Family: Heidi, who found fame starring on the Laguna Beach spinoff, The Hills, nearly 15 years ago, has been married to husband Spencer Pratt since 2008, and the couple has a four-year-old son named Gunner; seen on Instagram

Advertisement



Source link