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Friends and family of Erin Jayne Plummer have gathered for a sunrise memorial service on Wednesday to farewell the TV presenter after her ‘sudden’ death aged 42.

The Studio 10 and TVSN infomercial host died unexpectedly over the weekend, with colleagues Sarah Harris and Angela Bishop announcing the tragic news on Monday.

About a hundred mourners flocked to Erin’s favourite coastal spot, Freshwater Beach in Sydney‘s north, to watch the sunrise and pay their respects.

Heartbroken: Friends and family of Erin Jayne Plummer have gathered for a sunrise memorial service on Wednesday to farewell the TV presenter after her 'sudden' death aged 42

Heartbroken: Friends and family of Erin Jayne Plummer have gathered for a sunrise memorial service on Wednesday to farewell the TV presenter after her ‘sudden’ death aged 42 

A Facebook post announcing the memorial encouraged attendees to bring ‘red frogs [lollies] and a cup of cheap coffee from the BP’ – Erin’s favourite snacks. 

The chaplain of Freshwater Surf Club offered his condolences to the crowd.

People of all ages were seen crying and embracing each other as the chaplain led the assembly in prayer.

Loss: The Studio 10 and TVSN infomercial host died unexpectedly over the weekend, with colleagues Sarah Harris and Angela Bishop announcing the tragic news on Monday

Loss: The Studio 10 and TVSN infomercial host died unexpectedly over the weekend, with colleagues Sarah Harris and Angela Bishop announcing the tragic news on Monday

Devastated: About a hundred mourners flocked to Erin's favourite coastal spot, Freshwater Beach in Sydney 's north, to watch the sunrise and pay their respects

Devastated: About a hundred mourners flocked to Erin’s favourite coastal spot, Freshwater Beach in Sydney ‘s north, to watch the sunrise and pay their respects 

Gesture: A Facebook post announcing the memorial encouraged attendees to bring 'red frogs [lollies] and a cup of cheap coffee from the BP' - Erin's favourite snacks

Gesture: A Facebook post announcing the memorial encouraged attendees to bring ‘red frogs [lollies] and a cup of cheap coffee from the BP’ – Erin’s favourite snacks 

Friends were encouraged to share their fondest memories of Erin, who was known for her bubbly personality and warm presence on camera. 

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Sydney’s recent rainy weather subsided for the occasion, with clouds parting for a rare morning of clear skies and sunshine.

Erin is survived by her husband and three daughters. Her cause of death is unknown.

United in grief: The chaplain of Freshwater Surf Club offered his condolences to the crowd

United in grief: The chaplain of Freshwater Surf Club offered his condolences to the crowd 

Mourning: People of all ages were seen crying and embracing each other as the chaplain led the assembly in prayer

Mourning: People of all ages were seen crying and embracing each other as the chaplain led the assembly in prayer 

Erin’s death was announced on Studio 10 on Monday, with hosts Sarah Harris and Angela Bishop paying tribute to the ‘gorgeous’ mother of three who ‘brightened up our mornings with her bubbly personality and megawatt smile’. 

Friends and loved ones have meanwhile flocked to a public Facebook group set up to share memories of the late infomercial host.

Among the tributes were details of Wednesday’s memorial service. 

Attendees were also encouraged to share their fondest memories of Erin, who was known for her bubbly personality and endearing presence on camera

Attendees were also encouraged to share their fondest memories of Erin, who was known for her bubbly personality and endearing presence on camera

Sydney's recent rainy weather subsided for the occasion, with clouds parting way for a rare morning of clear skies and sunshine

Sydney’s recent rainy weather subsided for the occasion, with clouds parting way for a rare morning of clear skies and sunshine

The notice included the phone number for 24-hour crisis support and suicide prevention service Lifeline. 

Meanwhile, a GoFundMe set up to support Erin’s family has already raised $22,220 – far over the initial goal of $5000, and the total is going up by the minute. 

The description explains that the page is, ‘Fundraising to support a regular gardener and housekeeper to keep the Plummer household running along with anything else they may need.’

Sombre: Studio 10 hosts Sarah Harris (left) and Angela Bishop (right) announced her death on Monday's show, describing Erin as a 'gorgeous human inside and out' and a 'gold-medal mum'

Sombre: Studio 10 hosts Sarah Harris (left) and Angela Bishop (right) announced her death on Monday’s show, describing Erin as a ‘gorgeous human inside and out’ and a ‘gold-medal mum’

Friends and loved ones have meanwhile flocked to a public Facebook group set up to share memories of the late infomercial host

Friends and loved ones have meanwhile flocked to a public Facebook group set up to share memories of the late infomercial host

It appears to have been set up by a friend of the family.  

Among the donors is TV entrepreneur Harry Michaels and his wife Effie, who gave a whopping $10,000. 

‘Our deepest condolences are with you and your family at this very sad time’, the couple wrote in their comment alongside the donation. 

During her career hosting advertorials, she appeared on Studio 10, TVSN, Mornings with Kerri-Anne and The Morning Show, and earned the nickname 'The Danoz Girl'

During her career hosting advertorials, she appeared on Studio 10, TVSN, Mornings with Kerri-Anne and The Morning Show, and earned the nickname ‘The Danoz Girl’

Among the tributes were details of Wednesday's memorial service

Among the tributes were details of Wednesday’s memorial service

The notice included the phone number for 24-hour crisis support and suicide prevention service Lifeline

The notice included the phone number for 24-hour crisis support and suicide prevention service Lifeline

Before working in advertorials, Erin was a presenter for Aerobics Oz Style for six years.

The instructional aerobics TV series, which aired from 1982 to 2005, had a global audience of 40 million people at its peak and was broadcast in more than 80 countries.

In addition to her TV career, she was an accomplished synchronised swimmer who represented Australia at three world championships and won 11 national titles.

The description explains that the page is, 'Fundraising to support a regular gardener and housekeeper to keep the Plummer household running along with anything else they may need'

The description explains that the page is, ‘Fundraising to support a regular gardener and housekeeper to keep the Plummer household running along with anything else they may need’ 

She was thrust into the spotlight at a young age when she was scouted at Sydney’s Manly Beach and cast in a tourism campaign that aired on NBC in America.

But it was her role as a professional spruiker for which Erin was best known.

During her career hosting advertorials, she appeared on Studio 10, TVSN, Mornings with Kerri-Anne and The Morning Show, and earned the nickname ‘The Danoz Girl’.

Among the donors is TV entrepreneur Harry Michaels and his wife Effie, who gave a whopping $10,000

Among the donors is TV entrepreneur Harry Michaels and his wife Effie, who gave a whopping $10,000

Over the years, she promoted everything from massage chairs and workout programs to slimming jeans and steam mops.

When she wasn’t in front of the camera, Erin also did countless voice-overs for TV.

If you or anyone you know is struggling, contact Lifeline or Beyond Blue 

Erin Jayne is pictured here in her last Instagram post, taken in New Zealand four weeks ago

Erin Jayne is pictured here in her last Instagram post, taken in New Zealand four weeks ago

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