Emma Chamberlain leaves fans stunned after ‘charging’ $10k for a DM

Influencer Emma Chamberlain left fans shocked when her website appeared to offer a personalized thank you message from the fashionista for a whopping $10,000.

The 21-year-old internet personality shot to stardom after making vlogs about her life on YouTube and was in 2019 branded one of Time’s ’25 Most Influential People On The Internet’.

But the California native had social media users baffled what appeared to be a screengrab from her site appeared on Twitter, offering a ‘personal thank you note from Emma in Instagram DM’.

Social media went wild as the screenshot emerged, with reactions ranging from shock that Emma – who has 12 million subscribers on YouTube – would charge so much, to judgement that anyone would offer to pay it. 

However, her reps have since clarified that the claim Emma is charging $10,000 for DMs is ‘false and inaccurate’.

The 21-year-old internet personality shot to stardom after making vlogs about her life on YouTube

‘Why is Emma Chamberlain charging 10K for an Instagram DM? This is wild,’ one shocked poster asked.

Another fan added: ‘It’s wild that she did this but we need to see whoever paid the fee because they clearly have too much money on their hands.’

’10k?! All she did was get people obsessed with coffee and lip balm (fair she is now in the fashion world – but still), this is insane!!,’ one exclaimed. 

A third joked: ‘It’s okay! It’s only 902 a month if you pay in instalments.’ 

In shock, another Tweet simply said: ‘what the.’ 

However, Cozack, Inc. – Emma’s ‘merch company’ – has hit out at the allegations and say that false information has been spread to press outlets.

They also insisted that it originated from an ‘outrageous’ reward level which was never intended to be active or public, and came about from testing which Emma had no knowledge of.

A statement from the brand, which comes up if you try and access Emma’s site, says: ‘There have been false and inaccurate claims that Emma Chamberlain was offering DM’s in exchange for $10k.

‘As background in 2018, Cozack (Emma’s merch company) was testing a prospective reward program related to Emma’s Merch without her knowledge.

However, Cozack, Inc. – Emma’s ‘merch company’ – has hit out at the allegations and say that false information has been spread to press outlets

Social media went wild as the screenshot emerged, with reactions ranging from shock that Emma – who has 12 million subscribers on YouTube – would charge so much, to judgement that anyone would offer to pay it

‘In testing they created an outrageous, never activated reward level that was not intended to be active or purchased.

‘These reward ideas were never run by Emma since they were not meant to be available for sale or reward, but simply intended for internal testing purposes.

‘What we suspect is that data was activated and crawled by Google’s SEO indexing system and discovered by an individual who then began spreading false information to press outlets.

‘This was never made public, and certainly was never planned to be sold or purchased. The test program was never discoverable on the main page or product listing site, which is another reason that Emma had no knowledge of this.

‘With the internet’s tendency to create false narratives around sensationalized stories we wanted to provide you with the truth first hand and from the source.

Emma also has her own coffee brand – Chamberlain Coffee – and podcast, called Anything Goes

She is now considered a celebrity in her own right, having brushed elbows with several A-listers and in past sitting front row at Paris Fashion Week

‘The site is currently down for internal review.’

Emma also has her own coffee brand – Chamberlain Coffee – and podcast, called Anything Goes.

The Gen Z influencer went from total obscurity – where her first and only follower was her dad – to being credited for spawning a whole new aesthetic on social media. 

Instead of hyper-produced, stylized videos edited and filmed by a team, Emma’s uploads give followers an insight into regular life as a ‘normal’ person.

She is now considered a celebrity in her own right, having brushed elbows with several A-listers and in past sitting front row at Paris Fashion Week.

MailOnline has reached out to Emma’s representatives and Cozack, Inc. for comment. 

Last year Emma showed off her Los Angeles mansion – a laidback hippie modern oasis complete with everything from $31,000 statement chandeliers to $13 cork wall tiles – for a feature with Architectural Digest.

She designed the home in collaboration with Ashley Drost and Marie Trohman of Proem Studio.

The sprawling mid-century abode perched atop the Santa Monica Mountains in Beverly Hills, which was built in the 1950s, boasts five bedrooms, seven bathrooms, a walk-in wardrobe and a large pool.