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Dove is facing backlash after slamming Oscar-winning film ‘The Whale’ for using a ‘fat suit’ on actor Brendan Fraser.
The film received some criticism in the lead up to Sunday’s Academy Awards as viewers took issue with an actor playing an obese man when they were not obese themselves.
In the latest swipe, Dove took a moral stance in response to a tweet in which one user said, ‘our identity is not your costume.’
The soap and hygiene brand joined the ultra-woke rabble and said: ‘Stop giving fat suits awards. We want better representation in Hollywood. #LetsChangeBeauty.’
Dove slammed Oscar-winning film ‘The Whale’ for using a ‘fat suit’ on Brendan Fraser (left at Sunday’s Academy Awards and right in character) but in turn has been accused of trying to ‘push their product’ by jumping onto the bandwagon
‘The Whale’ stars Fraser as the titular character, an extremely obese man whose addiction to eating has strained his relationships with his loved ones and made normal life for him functionally impossible.
Fraser, who had to wear a 330-pound fat suit and extensive prosthetic make-up, scooped up the Best Actor Oscar while hair and makeup artists on the film also took home a gong.
The film, however, has been a magnet for criticism with director Darren Aronofsky hitting back just months before the wins against reviews that called the movie lacking in ’empathy’ due to its ‘frightful portrayal’ of Fraser.
Fraser revealed that wearing a 330-pound fat suit while shooting made him appreciate how ‘physically and emotionally’ strong overweight people are but some critics were not satisfied.
One Twitter account accused the film of appropriating obese people’s identities with the fat suit.
User KB Heylen wrote: ‘So disappointing that The Whale won the Oscar for best hair and makeup. Fat suits are harmful – they are not your opportunity to win awards. Our identity is not your costume. Cast fat actors to play fat characters. #TheWhale #fatphobia #fatsuit #Oscars.’
The complaint appeared to resonate with the billion-dollar soap brand, although several prominent Twitter users found Dove’s complaint a thinly veiled attempt to win the hearts of consumers and push more of their product.
The complaints about representation in the film appeared to resonate with the billion-dollar soap brand, although several prominent Twitter users found Dove’s complaint a thinly veiled attempt to win the hearts of consumers and push more of their product
‘The Whale’ stars Fraser as the titular character, an extremely obese man whose addiction to eating has strained his relationships with his loved ones and made normal life for him functionally impossible
Film critic, ‘The Critical Drinker’ said: ‘Maybe because being 600lb is massively dangerous, and film studios would rather use prosthetics and makeup than an actor who might not even survive the film?’
YouTuber ‘thatstarwarsgirl’ quipped: ‘You’re not for ‘changing beauty’ you’re for selling more soap.’
Another user said: ‘Thank you, soap company, for supporting the morbidly obese and helping them to embrace their poor health and celebrate early death. That’s quite a marketing strategy.’
‘When my skin gets dry, I will give them a call. Other than that, don’t really need to hear from the soap company, especially when it appears to be a poor attempt at publicity, at the expense of someone else,’ said another.
Meanwhile, the Daily Wire’s Jeremy Boreing took the opportunity to advertise his own soap products, ‘Jeremy’s Razors Body Soap.’
Boreing’s product lauds itself as being a hygiene alternative that refuses to embrace woke marketing schemes.
He tweeted: ‘Many people are unaware of our expanding product line at Jeremy’s Razors. Our soap is exceptional. Our shampoo and conditioner are sublime. Body wash, moisturizer, cleanser, beard oil… We’re building alternatives.’
DailyMail.com have reached out to Dove about the tweet.
In 2017 Dove faced an avalanche of criticism after it posted a picture of a black woman removing her brown shirt and revealing a white woman in a lighter shirt underneath
It isn’t the first time Dove have been slammed for their misguided attempts at ‘woke advertising.’
In 2017 the company faced an avalanche of criticism after it posted a picture of a black woman removing her brown shirt and revealing a white woman in a lighter shirt underneath.
The brand was accused of racism over the online advertising campaign and it later admitted it had ‘missed the mark’ with an image posted on Facebook.
Following the removal of the post, Dove, which is owned by Unilever, tweeted: ‘An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offence it caused.’
In a further statement Dove said: ‘As a part of a campaign for Dove body wash, a three-second video clip was posted to the US Facebook page.
‘This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened.
‘We have removed the post and have not published any other related content. We apologize deeply and sincerely for the offence that it has caused.’
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