How young woman, 25, made $35,000 in 48 hours with her ‘genius’ business idea

  • Tina Grasso started ChouChou Intimates in November 2019 from her kitchen
  • Last week she spotted OnlyFans star Anna Paul wearing one of her bralettes 
  • The brand then noticed a rapid spike in sales

A small business has turned over $35,000 in just 48 hours after TikTok star Anna Paul donned the brand’s stunning 1940s-style bullet bralette online.

Tina Grasso started ChouChou Intimates in November 2019 from her kitchen table after failing to find a brand of underwear that blurred the lines between comfortable, everyday wear and date night.

Her business, which has 23,000 followers on Instagram, is well-known for its personalised undies feature.

Ms Grasso and the team were besides themselves after being told the glamorous 23-year-old was wearing the product in a video shared to her Instagram story on April 3.

UK TikTok star Chloe Frater, who has 77,000 followers, also boasted about the brand in a video a few days before Anna’s post. 

The brand noticed a skyrocket in sales, with one product selling every three minutes for 48 hours. 

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Tina Grasso, founder of ChouChou Intimates, was beside herself after spotting TikTok and OnlyFans star Anna Paul (pictured) wearing one of her products

Tina Grasso, founder of ChouChou Intimates, was beside herself after spotting TikTok and OnlyFans star Anna Paul (pictured) wearing one of her products

The 23-year-old shared a series of images and video with her 2.2million Instagram followers

Ms Grasso (pictured) started the brand in 2019

The 23-year-old shared a series of images and video (left) with her 2.2million Instagram followers. Ms Grasso (right) started the brand in 2019

The team recorded their gushing reactions in a video titled ‘When Anna Paul wears your product on insta!’ 

The delicate ‘vintage triangle-shaped’ bralette costs $49.95 and made with satin and sheer mesh fabrics for a comfortable finish. 

It’s available in sizes XS to 2XL and is designed with adjustable straps. 

And this isn’t the first time products from the Aussie label have been worn by celebrities, as last year American media personality Addison Rae bought a whole range of lingerie. 

Ms Grasso couldn’t prepare herself for an order to come through on a Sunday afternoon belonging to Addison. 

The media personality, 22, was ranked the highest-earning TikTok personality by Forbes in August 2020, only to make the Forbes ’30 Under 30′ list for social media influencers the following year. 

And this isn't the first time products from the Aussie label have been worn by celebrities, as last year American media personality Addison Rae (pictured) bought a whole range of lingerie

And this isn’t the first time products from the Aussie label have been worn by celebrities, as last year American media personality Addison Rae (pictured) bought a whole range of lingerie 

Tina Gras started ChouChou Intimates in November 2019 from her kitchen table after failing to find a brand of underwear that blurred the lines between comfortable, everyday wear and date night

Her business, which has 23,000 followers on Instagram, is well-known for offering customers a personalisation option with some of their underwear designs, so you can truly make them your own

Ms Grasso started ChouChou Intimates (pictured) in November 2019 from her kitchen table after failing to find a brand of underwear that blurred the lines between comfortable, everyday wear and date night

‘When the order from Addison Rae came through I was in disbelief, part of me didn’t believe it was really her,’ Ms Grasso told Popsugar

But the address was from Los Angeles – where the star of Netflix hit He’s All That is from – so she began to research the area with fraud filters on to make sure it was legitimate. It was. 

‘I could also see in Shopify that she came directly to the store via Instagram. But since we had under 8,000 followers at the time, and don’t advertise in the US, I couldn’t (and still can’t) figure out how she found the page,’ Ms Grasso said.

Addison chose a number of pieces from the brand’s first collection – called Audrey – and even personalised some of her products. 

The American media personality, 22, was ranked the highest-earning TikTok personality by Forbes in August 2020, only to make the Forbes '30 Under 30' list for social media influencers the following year

Addison chose a number of pieces from the brand's first collection - called Audrey - and even personalised some of her products

The American media personality, 22, was ranked the highest-earning TikTok personality by Forbes in August 2020, only to make the Forbes ’30 Under 30′ list for social media influencers the following year

‘It’s crazy to think someone with 40 million followers could find a small Australian brand with less than 10k followers and like their products enough to make a purchase – not to mention then share it on their socials,’ she said.

Addison posted a photo of her underwear with the title ‘Obsessed’ to her Instagram Story, sending legions of fans to the little-known lingerie shop. 

Ms Grasso said: ‘Obviously, I wrote her a personalised card and told her to DM us if she liked the products. Shortly after the order was delivered, I received a message from her saying she was obsessed with the products. I couldn’t believe it.’



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