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For years, reality TV stars have had the opportunity to make the most of their 15 minutes of fame by building a fanbase on social media.
Yet a select few have managed to turn their fleeting notoriety into multi-million dollar businesses.
From Married At First Sight stars to Bachelor contestants, here are a list of the top 15 top influencers in Australia, as reported by Yahoo, with financial calculations by Influencer Marketing Hub.
This year, the Married At First Sight stars gained some serious attention, as the show aired in both Australia and the UK
Ella Ding and Domenica Calarco (Married At First Sight)
This year, the Married At First Sight crew received record breaking viewers in both Australia and the UK.
This caused a surge in their Instagram followers, media attention, and job opportunities.
Ella Ding, 28, and Domenica Calarco, 29, certainly made the most of the situation and sealed a $250,000 podcast deal along with a sold-out merchandise line.
On top of that, Ella has become a Pretty Little Thing ambassador and featured on Made In Chelsea, while Dom has her own Showpo clothing line and a Channel Nine role.
According to Influencer Marketing Hub, Ella can pocket up to $2,995 for a single Instagram post thanks to her 1.05 per cent engagement rate.
Domenica can meanwhile ask for anywhere between $1,668 to $2,780 per post.
Instagram followers Ella: 602,000
Instagram followers, Dom: 560,000
TikTok followers Ella: 68,500
TikTok followers, Dom: 184,000
Former AFL-turned-Big Brother star Daniel Gorringe, 30, has become an unexpected social media sensation – ballooning his follower count to 6.9 million on TikTok and 200,000 on Instagram
Daniel Gorringe (Big Brother)
Daniel Gorringe, who used to play in the AFL and then went on to star on Big Brother, has become an unexpected hit on social media.
His follower count has skyrocketed to 7 million on TikTok and 200,000 on Instagram.
His fame skyrocketed even further when he came in second in Channel Seven’s Big Brother reboot in 2020 and he is now using his massive fanbase to launch his own Sippy lager beer brand.
He boasts close to one billion views on his TikTok account.
Gorringe can earn a whopping $4,201 – $7,001 per video, thanks to his impressive follower count and 2.99 per cent engagement rate.
Instagram followers: 200,000.
TikTok followers: 7,000,000.
Abbie Chatfield has completely changed what it means to be a ‘reality star’ after her stint on Matt Agnew’s season of The Bachelor
Abbie Chatfield (The Bachelor)
Abbie Chatfield has completely changed what it means to be a ‘reality star’ after her stint on Matt Agnew’s season of The Bachelor
The 27-year-old has become a major presence in the media, creating a multi-million dollar company while doing it all on her own terms and staying true to herself.
Since The Bachelor, Chatfield has gone to win I’m A Celebrity… Get Me Out Of Here! and host Love Island’s after show on Channel Nine.
She’s gone on to land her own radio show, Hot Nights with Abbie Chatfield 7-9pm Weeknights, which airs on the Hit network.
2033 will be another big year for the reality star, hosting new Binge dating series, FBoy Island.
Abbie can earn upwards of $2,251 per sponsored post on Instagram.
Instagram followers: 451,000
TikTok followers: 347,000
Harry Jowsey has a long way since his reality TV debut on Heartbreak Island in 2018
Harry Jowsey (Too Hot To Handle)
Harry Jowsey has a long way since his reality TV debut on Heartbreak Island in 2018.
The 25-year-old then rocketed to international acclaim on Netflix’s raunchy show, Too Hot To Handle in 2020.
Nowadays, he calls Hollywood home, has nine million fans on social media, and even counts Justin Bieber as a pal.
Harry was also one of the first reality stars to capitalize on OnlyFans and has made a reported $4 million in two years from the platform.
With 2.88 per cent engagement rate, Harry can ask for a whopping $14,238 per Instagram post.
He can also earn anywhere from $2,880 to $4,800 for each sponsored TikTok video.
Instagram followers: 4.2million
TikTok followers: 4.8million
After becoming famous for their appearances on The Bachelor, Laura Byrne and Brittany Hockley’s fame reached new heights when they collaborated on the Life Uncut podcast
Laura Byrne and Brittany Hockley (The Bachelor)
After becoming celebrated for their time on The Bachelor, Laura Byrne and Brittany Hockley’s popularity soared to new heights when they created the Life Uncut podcast.
This year, the two had a show on the radio, toured the country to sold-out audiences each night, and snagged the Listener’s Choice Award at the Australian Podcast Awards for the third consecutive year.
Besides the podcast, Laura’s Instagram page has gained a remarkable amount of followers and boasts an engagement rate of 5.67 per cent.
Se can earn a whopping $1,690 per post, according to Influencer Marketing Hub.
Not far behind her, Brittany can earn $1078 per post on the platform.
Instagram followers – Laura: 339,000
Instagram followers – Brittany: 216,000
Martha Kalifatidis and Michael Brunelli have skyrocketed their career since their appearance on MAFS back in 2019
Martha Kalifatidis and Michael Brunelli (Married At First Sight)
Martha Kalifatidis has skyrocketed her career since her appearance on MAFS back in 2019.
The 34-year-old has astutely distanced herself from the drama and has grown immensely since then.
The highly documented – and usually unfiltered – relationship with her husband, fitness guru Michael Brunelli, 32, has seen them become the epitome of influencer power.
The couple, who are expecting a bundle of joy in 2023, looks to be on the brink of an even bigger spotlight, with a higher engagement rate and a higher price for sponsored posts.
With 4.07 per cent engagement rate, Martha can charge brands up to $3,290 per post, while partner Michael can charge $1,520 per post.
Instagram followers Martha: 661,000
Instagram followers, Michael: 304,000
TikTok followers Martha: 113,000
TikTok followers, Michael: 137,000
Former Bachelor Sam Wood has hit it big despite finding fame before the rise of influencers.
Sam Wood (The Bachelor)
Former Bachelor Sam Wood has hit it big despite finding fame before the rise of influencers.
The 42-year-old gradually built up a respectable online presence over the years and eventually used it to launch the fitness brand 28 by Sam Wood in 2016.
Fast forward to 2022 and Sam has now made a whopping $71 million from the sale of his company to myDNA.
According to the influencer marketing calculator, Wood can easily charge up to $1,335 per post.
Instagram followers: 268,000
Jules Robinson, 40, and Cameron Merchant, 38, the power couple at the heart of Married At First Sight, have been going strong since they welcomed their first child in 2020 – and they’ve gained quite the following of 1.2 million fans
Jules Robinson and Cameron Merchant (Married At First Sight)
Jules Robinson and Cameron Merchant have been a happy couple ever since they met on MAFS.
They were blessed with their first baby in 2020 – and they have a considerable following of 1.2 million people.
The platform has also been advantageous for their individual careers. Jules used her body-shaming experience to introduce her own shapewear line to empower women.
Cam, who talks openly about his mental health issues, is a representative for a few charities and uses his social media to motivate and encourage others.
No matter how successful their individual projects get, the two are an unstoppable force and have a bigger brand reach than most of their counterparts.
This was proven in March when they splashed out an impressive $3.65 million on their second home.
Jules can now earn a whopping $3701 per Instagram post, while Cam can charge upwards of $2407.
Instagram followers, Jules: 744,000
Instagram followers, Cam: 484,000
Lorinska Merrington, 37, may not be a household name yet, but in the last four years she has become a true force to be reckoned with in the mummy market, thanks to her starring role on Yummy Mummies
Lorinska (Yummy Mummies)
Yummy Mummies star Lorinska Merrington may not be a well-known name yet, but over the last four years she has become quite the influential figure.
When the show first came out on Channel Seven in 2017, it didn’t create much of a stir and it seemed like Lorinska’s media career had hit a dead end.
But then Netflix picked up the show and started airing it globally, and she quickly became a huge success.
Now, this former schoolteacher boasts an impressive 715K Instagram followers, a carefully crafted feed of family-oriented content, a luxurious baby clothing line, and a very popular pregnancy app.
Lorinska can now earn up to $3556 for a sponsored post thanks to her 2.3 per cent engagement rate.
Instagram followers: 715,000
Australia was mesmerised when Matty ‘J’ Johnson, 35, found love with Laura Byrne on The Bachelor back in 2017
Matty ‘J’ Johnson (The Bachelor)
When Matty ‘J’ Johnson, aged 35, found a connection with Laura Byrne on The Bachelor in 2017, Australia was captivated.
It was then made apparent that the former marketing manager was incredibly humorous, and he has since gained recognition for his amusing posts on social media.
Unlike other reality stars, Matty’s posts are entertaining and relatable, giving people an uncensored look into his life with his two children, as well as his relationship with Laura, through mini skits and other videos.
He can now earn a cool $1687 per post.
Instagram followers: 339,000
TikTok followers: 112,000
Married At First Sight groom Brent Vitiello rose to fame on this year’s season of the Channel Nine social experiment
Brent Vitiello (Married At First Sight)
Married At First Sight groom Brent Vitiello rose to fame on this year’s season of the Channel Nine social experiment.
Since appearing on the show, the 34-year-old has turned into a bona fide influencer.
The 34-year-old has been busy creating content for his Instagram page and YouTube channel, where he shares his thoughts on relationships, lifestyle and fashion.
Brent has also been collaborating with a number of Australian brand to launch his own fashion label alongside co-star Al Perkins.
He can earn a cool $2186 per sponsored post.
Instagram followers: 439,900
TikTok followers: 164,700
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