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Katy Perry has been announced as the new face of food delivery giant Just Eat, with a new bubbly pop-inspired advert.
The pop sensation, 37, brings the fireworks to the fun-filled video which fuses music and fashion with all things food, taking over from Snoop Dogg.
The advert starts with Katy opening her door to a Just Eat delivery courier who she welcomes into her dolls-house-inspired home.
Having a blast: Katy Perry has been announced as the new face of food delivery giant Just Eat, with a new bubbly pop-inspired advert
Viewers are then given a tour of her fantastical world, complete with elaborate outfits and piano playing puppets.
The singer tucks into a variety of delicious meals, while singing about food with choice lines as ‘Want my curry in a hurry’ and ‘Mocha-whip triple shot, it means a latte to me’.
Katy – who co-wrote the music and lyrics for the ad – also references several of her many hits from California Girls to Bon Appétit.
The chart-topper sports a number of eccentric food-themed outfits, taking inspiration from her famous hamburger look at the 2019 Met Gala after party.
Dogg-one: The pop sensation, 37, brings the fireworks to the fun-filled video which fuses music and fashion with all things food, taking over from Snoop Dogg (pictured)
Katy is seen chowing down on noodles in a Moschino two piece adorned with fried eggs, having a ‘Sub in the tub’ while wearing a diamante lettuce bralette and treating herself to an ice cream in a custom made cake dress.
The Fireworks singer said: ‘Working with Just Eat was a really fun and natural experience.
‘Coincidentally most of my records and eras have had food undertones to them, from strawberries, to peppermints to now mushrooms.
‘Ordering takeaway is a regular Saturday night for me, so it was fun to channel that into a video that is a combination of the things that bring joy to my life: poppy bright colours, wild outfits, and food puns sung over a catchy tune.’
Kooky: The advert starts with Katy opening her door to a Just Eat delivery courier who she welcomes into her dolls-house-inspired home
Commenting on the new partnership, Susan O’Brien, VP Global Brand at Just Eat Takeaway.com said: ‘While there’s no denying that everyone loved Snoop, it’s now time for a new global icon to take centre stage.
‘Katy Perry brings unparalleled star power and her playful nature matches ours to a tee.’
‘The playful lyrics about the food she craves echoes the huge variety of delicious dishes available on Just Eat.
‘It’s not just a Friday night treat, we’ve seen growth in demand for delivery across breakfast, lunch, mid-week and even late night too.
Eccentric: Viewers are then given a tour of her fantastical world, complete with elaborate outfits and piano playing puppets
‘So for those, like Katy, who fancy an Acai bowl for breakfast, a margherita with extra cheese on it, or even a sub when they’re back from the club, will find it on Just Eat’.
The full advert will be broadcast on Channel 4’s Gogglebox on Friday 20th May.
It comes after Katy’s predecessor, Snoop Dogg, reportedly banked more than £5 million from his appearance in Just Eat’s previous 60-second advert.
In 2020, a music insider told The Sun that the rapper had earned a whopping £5.3million from the deal.
The source said: ‘It’s easy money and the adverts have proved a hit with audiences.
‘Snoop is a legendary character so the negotiation took time and plenty of cash.
‘But having him on board has not only driven sales, it’s given the brand a massive boost.’
The music insider said the song has proved very popular on social media and is the company’s most successful advert.
Lucrative: The It comes after Katy’s predecessor, Snoop Dogg, reportedly banked more than £5 million from his appearance in Just Eat’s previous 60-second advert
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