Married At First Sight’s Ella Ding branded a ‘sell out’ for X-rated ad deal

Married At First Sight’s Ella Ding is arguably one of the biggest stars to come out of the series. 

The former beauty therapist now boasts almost 600,000 followers and has signed lucrative endorsement deals with big brands like Pretty Little Thing and L’Oreal.

However, her latest brand deal has outraged some of her followers.

This week, the 28-year-old starred in a raunchy Instagram ad to promote sex toy company Vush’s new lingerie collection.

Not only did Ella shock her fans by posing provocatively in the extremely revealing garments, she also waved around various Vush vibrators. 

Married At First Sight’s Ella Ding is receiving backlash for starring in an X-rated Instagram ad for sex toys and lingerie

‘I really don’t want to see what you get your rocks off to!! You’re far too good to be doing these ads!’ commented one fan.

‘You don’t have to sell your body or your soul,’ added another.

‘Sell out,’ commented another, while one said that the star was ‘Z-grade’ now that she’d jumped on the sex toy bandwagon.

‘Is this an R-rated platform now?’ asked another. ‘Not appropriate. Hope your mum isn’t watching how totally embarrassing. Sorry, but as this post just opened on my feed when I was about to show my young daughter something on Instagram, it is just not appropriate.’

Despite the backlash, many of Ella’s followers also supported her decision to strip down. 

In addition to hundreds of fire emojis and splashing eggplants, many fans praised Ella’s decision to bare all.

‘If I looked like you I’d be whipping my kit off at every opportunity!’ gushed one.

‘Your body is fire! And no one should ever be ashamed to use or promote vibrators!’ added another.

‘I really don’t want to see what you get your rocks off to!! You’re far too good to be doing these ads!’ commented one fan

‘Sell out,’ commented another, while one said that the star was ‘Z-grade’ now that she’d jumped on the sex toy bandwagon

Up until now, Ella has been more strategic and selective with the brands she’s aligned with on Instagram.

The fitness fanatic has primarily stuck to promoting fashion brands and activewear.

The brunette beauty’s biggest partnership is with global fashion brand Pretty Little Thing, with Ella coming on as an official ambassador with her own ‘edit’ available to purchase on the band’s website. 

She also recently teamed up with an eyewear brand for her own line of stylish sunglasses, and is even working on her very own health and fitness app.

Her podcast co-host and former MAFS co-star Domenica Calarco was much quicker to capitalise off her sex appeal.

Not only is Domenica on OnlyFans, she’s also been working with Vush vibrators since last year and also recently partnered with a ‘sex positive’ app designed for people with unique kinks. 

Up until now, Ella has been more strategic and selective with the brands she’s aligned with on Instagram. She’s currently one of the ambassadors for fashion brand Pretty Little Thing (pictured above in the campaign)